Brand Voice
Brand Voice
Embedded Files
Principle One
Strategic expertise
Reflect a deep understanding of cybersecurity through well-researched and informative content. We will use our deep expertise to lead our strategy.
Principle Two
Bringing Clarity
Use simple, straightforward language to explain complex concepts. Avoid jargon unless absolutely necessary, and always provide explanations when it is used.
Principle Three
Reliable partners
Consistently deliver on promises and provide dependable solutions. Highlight the proven track record and success stories of Cipher’s services.
Principle Four
Lead in Innovation
Emphasize the use of advanced AI and machine learning technologies. Showcase continuous improvement and adaptation to new threats.
Principle Five
Proactivity
Stress the importance of anticipating and mitigating risks before they become problems. Promote services that include continuous monitoring and real-time response.
Principle Six
Empathy
Show an understanding of the unique challenges faced by different industries. Offer tailored solutions that address specific client needs and concerns.
Voice Guidelines
Voice Guidelines
Tone
Tone
Authoritative: Speak with confidence, showcasing Cipher's expertise in cybersecurity.
Reassuring: Convey a sense of safety and reliability.
Innovative: Highlight the cutting-edge technology and forward-thinking approach.
Style
Style
Clear and Concise: Use straightforward language, avoid jargon, and ensure clarity.
Direct: Be to the point, respecting the reader’s time.
Professional: Maintain a formal and polished demeanor while being approachable.
Language
Language
Active Voice: Use active voice to make statements direct and clear.
Plain Language: Avoid complex terms; use plain language to ensure accessibility.
Positive Language: Frame messages positively to inspire confidence and trust.
Personality
Personality
5 traits of our brand
Empathetic: Show consideration for clients' concerns and needs.
Proactive: Emphasize forward-thinking and staying ahead of threats.
Knowledgeable: Demonstrate deep expertise and understanding.
Resilient: Reflect determination in tackling cybersecurity challenges.
Trustworthy: Build trust through transparency and consistent results.
Lorem Ipsum
Lorem Ipsum
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