Truth Initiative is America’s largest nonprofit public health organization dedicated to a future where tobacco and nicotine addiction are things of the past. Our mission is clear: achieve a culture where young people reject smoking, vaping, and nicotine. 

Tobacco Free Florida (TFF) launched in 2007, TFF is administered through the Florida Department of Health’s Bureau of Tobacco Free Florida and funded by money derived from the state’s tobacco settlement agreement with the major tobacco companies in 1997.  

SWAT is Florida’s statewide youth organization working to mobilize, educate and equip Florida youth to revolt against and de-glamorize Big Tobacco. SWAT is a united movement of empowered youth working towards a tobacco free future. 

THE FACTS NOW is a campaign in the Sunshine State. We expose Big Tobacco’s lies and give the facts about tobacco, tying into what’s happening now.  

Brought to you by the CVS Health Foundation, CATCH Global Foundation, and Discovery Education, the Be Vape Free initiative aims to impact elementary, Middle, and High Schools nationwide to prevent the use of e-cigarettes by our nation’s youth.