OUR COMMITMENT TO YOU
At Palexy, your privacy is a top priority. We appreciate that you put your trust in us when you provide us with your information and we do not take this lightly.
We do not compromise with your privacy. We design all of our products and services with your privacy in mind. We involve experts from various fields, including legal, security and others to make sure that no decision is taken without respect for your privacy.
We strive to be transparent in the way we process your data. Because we use many of the same online services you do, we know that insufficient information and overly complicated language are common issues in privacy policies. We take the exact opposite approach: we have written our Privacy Policy and related documents in plain language. We actually want you to read our policies and understand our privacy practices!
We work hard to keep your information secure. We have teams dedicated to keeping your data safe and secure. We constantly update our security practices and invest in our security efforts to enhance the safety of your information.
Welcome to Palexy Store Optimizer's Privacy Policy. Thank you for taking the time to read it!
We appreciate that you trust us with your information and we intend to always keep that trust. This starts with making sure you understand the information we collect, why we collect it, how it is used and your choices regarding your information. This Policy describes our privacy practices in plain language, keeping legal and technical jargon to a minimum.
1. Who we are
The company that is responsible for your information under this Privacy Policy is:
PALEXY PTE. LTD.
11 KENG CHEOW STREET, #04-10
Singapore 059608
2. Where This Privacy Policy Applies
This Privacy Policy applies to the Store Optimizer website and mobile apps operated by Palexy. For simplicity, we refer to all of these as our “services” in this Privacy Policy. To make it extra clear, we’ve added links to this Privacy Policy on all applicable services.
3. Information We Collect
It goes without saying, we can't help you have an awesome user experience without some information about you, such as your email address and password. We also collect information generated as you use our services, for example access logs. If you want additional info, we go into more detail below.
Information you give us
To create your account, you provide us with your login credentials, such as email address, name and password.
Information collected when you use our services
When you use our services, we collect information about which features you've used, how you've used them and the devices you use to access our services. See below for more details:
Usage Information We collect information about your activity on our services, for instance how you use them (e.g., date and time you logged in, time spent in the app, features you've been using).
Device information We collect information from and about the device(s) you use to access our services, such as IP address, device ID and type, device-specific and apps settings and characteristics, app crashes, app version, app name, browser type, version and language, operating system, time zones.
4. Cookies & Similar Tracking Technologies
Cookies are small files of software which save and retrieve information about your visit to a website or application. They reside in your internet browser to help remember your preferences and previous activity.
We use cookies and other similar tracking technologies to help provide services, to analyze how you use our services. In turn, it helps us to fine-tune and optimize our services for better user experience.
We also allow third parties to use tracking technologies for similar purposes. We use tracking technologies for the following purposes:
Login Identification
To let you log in, and to ensure site security. Without this type of technology, our services won't work properly or won't be able to provide certain features and functionalities.
Google Analytics
With google analytics, we can track user sessions on our platform with the use of cookies. This helps us understand our audience and to improve our services.
5. How We Use Information
The main reason we use your information is to deliver and improve our services. Additionally, we use your info to help keep you safe and to communicate with you. Read on for a more detailed explanation of the various reasons we use your information, together with practical examples.
To administer your account and provide our services to you
Identify, establish and manage your account and our relationship with you.
Provide you with customer support and respond to your requests.
To improve our services and develop new ones
Conduct research and analysis of users' behavior to improve our services and content (for instance, we may decide to change the look and feel or even substantially modify a given feature based on users' behavior). This software may record information such as how often you use the services, what happens within the services, aggregated usage, performance data, app errors and debugging information, and where the apps were downloaded from. We do not link the information we store within the analytics software to any personally identifiable information that you submit within the mobile application.
Develop new features and services (for example, we may decide to build a new feature further to requests or feedback received from users).
To prevent, detect and fight fraud or other illegal or unauthorized activities
Address ongoing or alleged misbehavior on and off-platform
Perform data analysis to better understand and design countermeasures against these activities
Retain data related to fraudulent activities to prevent against recurrences
To ensure legal compliance
Comply with legal requirements
Assist law enforcement
To process your information as described above, we rely on the following legal bases:
Provide our service to you: Most of the time, the reason we process your information is to perform the contract that you have with us. For instance, as you go about using our service, we use your information to maintain your account and provide our cool features to you.
Legitimate interests: We may use your information where we have legitimate interests to do so. For instance, we analyze users' behavior on our services to continuously improve our offerings and we process information for administrative, fraud detection and other legal purposes.
Consent: From time to time, we may ask for your consent to use your information for certain specific reasons. You may withdraw your consent at any time where indicated in the services or by contacting us at the address provided at the end of this Privacy Policy.
6. How We Share Information
Palexy does not sell or distribute personal information to third parties. Palexy will only share your personal information as provided below.
When required by law
We may disclose your information if reasonably necessary: (i) to comply with a legal process, such as a court order, subpoena or search warrant, government / law enforcement investigation or other legal requirements; (ii) to assist in the prevention or detection of crime (subject in each case to applicable law); or (iii) to protect the safety of any person.
To enforce legal rights
We may also share information: (i) if disclosure would mitigate our liability in an actual or threatened lawsuit; (ii) as necessary to protect our legal rights and legal rights of our users, business partners or other interested parties; (iii) to enforce our agreements with you; and (iv) to investigate, prevent, or take other action regarding illegal activity, suspected fraud or other wrongdoing.
With your consent or at your request
We may ask for your consent to share your information with third parties. In any such case, we will make it clear why we want to share the information.
We may use and share non-personal information (meaning information that, by itself, does not identify who you are such as device information, general demographics, general behavioral data, geolocation in de-identified form), as well as personal information in hashed, non-human readable form, under any of the above circumstances.
7. Your Rights
Access, edit and delete your information
You have the right to ask us for a copy of your Information, to correct, delete or restrict (stop any active) processing of your information; and to obtain the information you provide to us for a contract or with your consent in a structured, machine-readable format, and to ask us to share this information to another controller.
If you wish to exercise any of these, or wish to object to our use of your information, please write to us at the address listed below and we will consider your request in accordance with applicable laws.
Keep in mind, we may reject requests for certain reasons, including if the request is unlawful or if it may infringe on the rights and freedoms of another person. For example, we may not be able to accommodate certain requests to object to the processing of personal information, notably where such requests would not allow us to provide our service to you anymore.
For your protection, we may ask you to provide proof of identity before we can answer the above requests.
Device permissions
Mobile platforms have permission systems for specific types of device data and notifications, such as camera and microphone as well as push notifications. Where applicable, you can change your settings on your device to either consent or oppose the collection of the corresponding information or the display of the corresponding notifications. Of course, if you do that, certain services may lose full functionality.
Uninstall
You can stop all information collection by an app by uninstalling it using the standard uninstall process for your device. If you uninstall the app from your mobile device, the unique identifier associated with your device will continue to be stored. If you re-install the application on the same mobile device, we will be able to re-associate this identifier to your previous transactions and activities.
8. How We Protect Your Information
We work hard to protect you from unauthorized access to or alteration, disclosure or destruction of your personal information. As with all technology companies, although we take steps to secure your information, we do not promise, and you should not expect, that your personal information will always remain secure.
We regularly monitor our systems for possible vulnerabilities and attacks and regularly review our information collection, storage and processing practices to update our physical, technical and organizational security measures.
We may suspend your use of all or part of the services without notice if we suspect or detect any breach of security. If you believe that your account or information is no longer secure, please notify us immediately.
9. How Long We Retain Your Information
We retain your information only for as long as is necessary for the purposes set out in this policy, for as long as your account is active or as needed to provide the services to you. After such time, we will delete, archive or anonymize your personal information. We will store your personal information securely until it is deleted. We will also retain and use your information to the extent necessary:
to comply with applicable law
to evidence our compliance with applicable law
if there is an outstanding issue, claim or dispute requiring us to keep the relevant information until it is resolved; or
if the information must be kept for our legitimate business interests, such as enforcing our terms or fraud prevention. For example, information may need to be kept to prevent a user who was banned for security incidents from opening a new account.
Keep in mind that even though our systems are designed to carry out data deletion processes according to the above guidelines, we cannot promise that all data will be deleted within a specific timeframe due to technical constraints.
10. Privacy Policy Changes
We update this Privacy Policy from time-to-time to reflect changes to our personal data handling practices or respond to new legal requirements and will post updates here. However, if we make any material changes that have a substantive and adverse impact on your privacy, we will provide notice on this website and additionally notify you by email (sent to the e-mail address specified in your account) for your approval prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.
11. How to Contact Us
If you have questions about this Privacy Policy, here’s how you can reach us:
Online: info@palexy.com
By post:
Privacy Officer
PALEXY PTE. LTD.
11 KENG CHEOW STREET, #04-10
Singapore 059608