Dallas Reeves (MBA) is a lifelong asphalt industry professional and one of North America’s leading voices on modern asphalt plant technology, with a strong focus on high-RAP production systems, sustainability, and plant performance optimization. 

He currently serves as Head of Sales & Marketing for Ammann America – Asphalt Plants, where he leads strategy, product positioning, and customer solutions for some of the most advanced asphalt plant technologies in the world. 

With more than two decades in the asphalt and road building industry, Dallas has held multiple executive leadership roles with asphalt-focused global OEMs and is also a former owner-operator of a road construction company for six years — giving him a contractor’s perspective on production efficiency, quality control, and profitability. 

Dallas holds a Bachelor’s Degree in Marketing from the University of South Carolina and an Executive MBA. He is actively engaged with over a dozen state Asphalt Pavement Associations across the Southeast and was elected to both the National Asphalt Pavement Association (NAPA) and Asphalt Contractors of America Foundation (ACAF) Associate Member Councils in 2025.