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The cinema advertisement is a popular and effective marketing media option. Cinema advertisements are projected on the big screen for about 20 seconds, and with some promotion can be shown to an audience of over 1000 people.
BTL advertising represents a shift from traditional advertising methods, focusing on direct and more engaging promotional tactics. This approach includes diverse methods like guerrilla marketing, social media product placements, and impactful street art. BTL strategies are designed to create memorable brand experiences through personalized and dynamic interactions.
Television Advertising is the most popular advertising medium in India. One of the most common searches we come across related to advertising is TV advertising cost.
What is it that makes people search for TV advertising cost? About 210 million households in India have TV sets with 892 million people watching it.
Sports marketing is a subset of marketing that focuses on promoting your brand in sports events, teams, athletes through brand endorsements. The goal of sports marketing is to generate revenue and build brand awareness through the use of marketing strategies such as advertising, sponsorships, promotions, and public relations in sports events.
Influencer marketing is a type of marketing in which brands partner with individuals who have a significant following on social media or other online platforms.
Outdoor advertising is a marketing technique that uses billboards, signs on buses and public benches to promote products or services. Outdoor Advertising comprises about 65% of all outdoor marketing. Billboards are the most popular form of outdoor advertisement, comprising around 60% of this market segment.
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Hoarding ads are large-scale and can be highly visible, especially in outdoor settings with fewer distractions. Hoarding ads can be visually striking and capture the attention of passersby.
Moviegoers are less likely to multitask or look away in a darkened theater, making them more attentive to ads. Cinema ads are a good way to engage directly with the audience and promote a new product
TV ads can reach a wide audience, including people from different demographics and interests. TV is a traditional medium that consumers often perceive as legitimate. According to ThinkBox TV, 42% of people trust TV advertising more than social media.
Bus and cab wraps can reach a wide audience, including drivers, pedestrians, and commuters. Bus and cab ads remain visible for longer periods of time, especially when they are stopped at a bus stop or stuck in traffic. This can help with brand recall and message retention.
Malls can attract advertisers by placing screens in high-traffic areas, such as entrances, food courts, and walkways. This allows advertisers to reach a large number of potential customers.
Millions of travelers pass through airports each year, so digital screens can reach a large and diverse audience. Airport advertising is perceived to have a higher perceived value than other media, such as online display, social media, and TV and press advertising.
Being associated with a popular sports team or athlete can increase brand recognition and awareness. Sports can evoke strong emotions and loyalty, which can help brands connect with audiences on a deeper level.
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