Our blog

Most analytical projects start in the wrong place.  At ORRO, we do it differently. We start with the question. 

So you have collected text data, now what?  If you want to avoid bad results, read our blog about turning Text Into Topics and other ideas for useful topic modeling.

Working with Generative AI tools can be fun and challenging.  See how we are using the Three C's to manage the creativity of Gen AI and create useful supplemental text data.

There are so many new text analytics tools today. If you are confused about terminology in Text Analytics, check out our FAQs to clear things up!