MEDIA
MEDIA
The article "Why Are Smart Buildings and Cities Dumb?" critiques the current state of smart infrastructure, highlighting a disconnect between advanced technologies and their practical applications in safety and emergency scenarios. It points out that while homes have evolved with integrated apps for comfort and security, many large buildings still lack responsive systems that adapt to occupants' needs or emergency situations.
It sounds good — but for most building owners, it’s a myth.
In reality, the vast majority of buildings in the U.S. are decades old, built long before BIM existed. Even if you could create detailed BIMs of every older building, who would maintain them?
Even the best BIM teams struggle to keep construction models current over time.
BIM was never intended to manage living, breathing buildings after construction.
The "Hollywood BIM" fantasy — where every building is perfectly modeled, updated, and synced forever — is being sold by consultants and vendors without a real plan for the messy, complex realities of real portfolios.
ZAiMAP knows the truth:
We’ve spent nearly two decades solving these challenges.
We focus on what owners actually need: real-world facility intelligence, not perfect movie sets.
If you want a Digital Twin strategy that works — for new and old buildings alike — talk to us.
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