The Business Analytics and AI (BAAI) Laboratory is a dedicated research facility for researchers specializing in leveraging data to generate valuable insights, ultimately enhancing decision-making processes within private, public, and non-profit organizations. It offers diverse services, including data analysis, predictive modeling, optimization, machine learning solutions, market research, and training tailored for private, public, and non-profit sectors. The lab features a team of expert faculty members and graduate students whose work spans applications in different industries, including consumer goods, financial services, healthcare, supply chains, and business services.