Training Library

Connection > Perfection: Audiences engage more with authenticity than flawless delivery.

Script = Safety Net, Not a Crutch: Use bullet points or rough outlines, not full scripts.

Natural Delivery Builds Trust: Speak like you’re talking to one person, not an audience.

Imperfections Are Powerful: Pauses, stumbles, even laughter—they make you human and relatable.

Hook: Start strong with a reason to keep watching (question, statement, or problem).

Main Message: Focus on one core idea—don’t overload the viewer.

Takeaway: Leave them with one action, insight, or idea to remember.

Keep It Tight: Aim for clarity and flow over squeezing in too much.

Start with the Learner in Mind: Address a problem, challenge, or curiosity they care about.

Use Questions, Stories, or Bold Statements: Grab attention without being gimmicky.

Keep It Short and Clear: The hook should be 1–2 sentences max.

Set the Expectation: Let the viewer know why the content matters and what they’ll walk away with.

Focus on One Idea at a Time: Avoid overloading with too much information.

Introduce, Explain, Reinforce: Use examples or analogies to make points stick.

Use Natural Pauses: Give viewers a moment to process before moving on.

Keep It Tight and Clear: Well-structured points are easier to retain and apply.

Give a Clear, Simple Action Step: Reinforce the learning with something they can do.

Keep It Relevant and Immediate: Tie it directly to the video’s key point.

Don’t Just Recap—Drive Action: Encourage follow-through, not just reflection.

Make It Feel Achievable: One step is better than a list of five.

Keep It Clean and Uncluttered: Your background should be simple, tidy, and not distracting.

Avoid Visual Noise: Steer clear of movement, mess, or text-heavy backgrounds.

Use Natural Light: Position yourself near a window for soft, flattering light.

Use a Tripod or Stable Surface: Keep your phone secure to avoid shaky footage.

Check the Horizon Line: Make sure your background looks level and not tilted.

Avoid Handheld Shots: Lock in your framing and keep it consistent throughout.

Natural Light Is Ideal: Use daylight by facing a window for soft, even lighting.

Avoid Backlighting: Never sit with your back to a bright window—it’ll wash you out.

Artificial Light Adds Control: Use a ring light or lamp when natural light isn’t available or reliable.

Prioritize Even Lighting: Aim for clear visibility, no harsh shadows, and consistent tone.

Front-Facing Light Is Key: Light from the front to reduce strong side shadows.

Soften Harsh Light: Use diffusers, bounce light off walls, or DIY with fabric.

Balance with Multiple Sources: Two soft lights at angles can eliminate shadows entirely.

Avoid Overhead Lighting: It creates unflattering shadows under the eyes and nose.

Scan for Clutter: Remove anything messy or out of place in the shot.

Watch for Visual Distractions: Avoid things like mirrors, motion, or odd objects behind your head.

Keep It Simple and Intentional: A clean wall, plant, or shelf is enough—as long as it’s not competing for attention.

Do a Quick Test Shot: Record a few seconds, then review the background before filming the real thing.

Mark Tripod, Camera, and Lighting Placement: Use tape or low-adhesive markers for quick re-setup.

Mark Where You Sit or Stand: Helps maintain consistent framing and eye level.

Useful for Multi-Day Filming: Quickly return to the same setup without guesswork.

Keeps the Look Consistent: Visual consistency = polished final content.

Keep the Camera at Eye Level: This creates a natural, flattering angle.

Frame Your Head and Shoulders: Leave a bit of space above your head—avoid cutting off or floating.

Use Portrait Orientation: Always shoot vertically for platforms like TikTok, Instagram Reels, and Shorts.

Avoid Angles From Below or Above: These can feel awkward or distracting—stick to straight-on shots.

Centered = Direct Focus: Best for personal delivery, education, or when the viewer’s attention should stay on you.

Offset = Visual Balance: Ideal for adding text, b-roll, or creating a more dynamic feel using the rule of thirds.

Mind the Space Around You: Don’t drift too far—keep your body framed cleanly with some headroom and breathing space.

Let the Background Work With You: Make sure your environment complements the framing, not distracts from it.

Avoid the In-Camera Mic: Built-in mics pick up echo, background noise, and lack clarity—especially if you're more than a few feet away.

Use a Wired Lapel Mic for Budget + Quality: Affordable, easy to use, and gives much better sound.

Go Wireless for Flexibility: Ideal for standing shots, walking, or recording at a distance.

Audio Trumps Visuals: Viewers will forgive average visuals—but not bad sound. Prioritize audio every time.

Place the Mic 6–8 Inches Below Your Chin: Usually on your shirt collar or center chest—this gives clean, direct sound.

Avoid Contact Noise: Keep the mic clear of jewelry, zippers, or hair to prevent scratchy interference.

Conceal with Care: If hiding it, use medical or gaffer tape and leave space to avoid muffling.

Always Test Before Recording: Check for clear, balanced sound—no rustling or echo—before you hit record.

Record a Short Silence Test: Listen for ambient or hidden background sounds.

Watch for Common Noise Sources: AC, fans, appliances, outdoor noise.

Adjust Your Space If Needed: Turn things off, close doors, or add soft materials.

Clean Audio = Less Editing + Better Focus: Quiet recordings sound more professional and polished.

Back Camera = Better Quality: Sharper, cleaner, and more dynamic video.

Camera Settings: Go to Settings → Camera → Record Video.

Video Quality and Frame Rate: Select 4K at 30fps for the best overall quality.

Filming Settings: Turn on Grid to help with straight, balanced framing, and disable HDR Video.

Use AE/AF Lock: Tap and hold on your face to lock focus and exposure.

Camera Settings: Go to Camera Settings > Video Resolution: This is usually inside the Camera app under the gear icon.

Video Quality and Frame Rate: Select 4K at 30fps for the best overall quality.

Tap and Hold to Lock Focus & Exposure: This keeps lighting and sharpness consistent.

Look for “AE/AF Lock” or a Lock Icon: It varies by phone, but means the lock is active.

Slide Up/Down to Adjust Brightness: Fine-tune exposure after locking for the best lighting

Talk to One Person: Imagine the camera as a friend to sound natural and relaxed.

Do a Practice Take: Shake off nerves and get in the zone before the real one.

Allow Imperfections: Flubs and pauses make you human—and relatable.

Focus on Connection, Not Performance: The goal is to be clear, real, and present—not perfect.

Use Natural Gestures: Let your hands move with your words to emphasize key points.

Engage with Your Face: Expressions like smiling or raising your eyebrows add emotion and clarity.

Stay Open and Relaxed: Avoid crossing your arms or looking stiff—openness makes you more relatable.

Maintain Confident Posture: Sit or stand tall—it helps your energy and how your message lands.

Match Your Energy to Your Message: Speak with intention and presence—avoid sounding flat or monotone.

Use Vocal Variety: Vary your pitch, pace, and volume to keep things interesting.

Pause with Purpose: Pauses help your message land and give viewers space to absorb what you’re saying.

Smile While Speaking: It naturally boosts warmth and vocal tone—even if no one sees the smile.

Visualize One Person: Speak as if you're talking to a friend to sound more personal and natural.

Use Body Language: Gestures and facial expressions make your energy contagious.

Embrace Imperfections: Small stumbles make you relatable and real.

Do a Practice Take: Get comfortable and let your natural rhythm kick in by recording once just for warm-up.

Framing: Eye-level camera, balanced headroom, centered or purposeful offset.

Lighting: Front-facing light, no shadows, no blown-out windows behind you.

Audio: Mic 6–8 inches from your mouth, no clothing noise, test your sound.

Background: Clean, distraction-free, visually intentional.

Phone Steady: Tripod or solid surface—no wobbles or tilts.

Focus on Your Why: Remember your purpose to stay motivated and clear.

Take a Deep Breath: Center yourself to calm nerves and boost confidence.

Communicate Your Message: Be clear, authentic, and connect with your audience.

Use Natural, Front-Facing Light: Position yourself near a window for soft, even lighting.

Use the Back Camera and a Tripod: Higher quality and steadier results; use the timer for hands-free shots.

Frame and Background Matter: Chest-up framing, eye level, neutral background.

Take Multiple Shots and Relax: Try different angles and expressions to find the best one.

MP4 Format: Universally supported and efficient for web and social platforms.

Match Your Original Resolution: Export in 4K or 1080p—never downscale if you don’t have to.

Check Export Settings: Look for “High Quality,” “Best,” or set a higher bitrate to avoid compression artifacts.

Playback Before Sending: Watch your exported file to catch any glitches before sharing.

Video Quality: Clear, steady, well-lit, and properly framed.

Audio Clarity: No background noise, solid volume, clean sound.

Correct Format + Resolution: MP4 at 4K or 1080p, vertical if needed.

Performance Feels Strong: Confident, natural delivery with good energy and pacing.

Upload to the Provided Google Drive Folder: Use clear filenames to stay organized.

Dropbox Is Also an Option: Send your producer a shareable link if you go that route.

Your Producer Will Review & Approve: They'll check for quality, clarity, and performance.

You May Be Asked to Re-Record: Only if something doesn’t meet the standard—it's all about making you shine.