“We want to continue to protect the ways we make sense of the world”

“The unwanted disclosure of many kinds of information about ourselves can have deploy harmful consequences to our identity, to our livelihood, to our political freedom, and to our psychological integrity”

“The ‘nothing to hide’ arguments reduce privacy to little more than the claim to keep dark secrets from the public gaze”(75)

“All of use can be nudged, influenced, manipulated, and exploited, regardless of how few dark secrets we might have” (76)

“The ‘nothing to hide’ arguments offers the worst of both worlds: it doesn’t recognize privacy as a right, yet it treats privacy as an individual preference rather than something of broad value to society in general” (77)

“A society without privacy protection would be oppressive. When protecting individual rights, we as a society decide to hold back in order to receive the benefits of creating free zones for individuals to flourish” (78)

“Arguing that you don’t care about the right to privacy because you have nothing to hide is no different than saying you don’t care about free speech because you have nothing to say” (Edward Snowden, 78)

• Overinclusive

• Underinclusive

• Both socially contingent and highly malleable

“Companies like Facebook had a lot to do with the shift in norms and expectations surrounding privacy, transforming practices that had recently been thought of as ‘creepy’ into ones that blended seamlessly into the ‘nature’ of the internet.”

• See “iterative A/B testing” (85)

Faustian bargain

• “Once entangled, we cannot tear ourselves away without leaving modern, networked life as we know it behind”

“Thinking of privacy in terms of creepiness is not only a bad way of gauging whether there’s a real privacy issue; it also confuses us about what’s really at stake, and it further enables the exercise of power by those who control our data” (89)

“When a company’s response to a privacy scandal is ‘more control,’ this simply means more bewildering choices rather than fewer, which worsens the problem rather than making it better” (93)

“Control over personal information might be attractive in the abstract, but in practice it’s an overwhelming obligation” (94)

“Companies decide the types of boxes we get to check and the switches we get to flip” (95)

Privacy work - “uncompensated labor that we must engage in or else be considered at fault” (96)

“The illusion of Privacy as Control mask the reality of control through the illusion of privacy”

“Sometimes there is little or nothing we can do to prevent others from disclosing information about us” (99)

“By elevating a fiction of control and ignoring choice architecture, design, defaults, and power, Privacy as Control operates as a form of disempowerment rather than the liberating force it is claimed to be.” (100)

“The very institutions that have the most to gain from the acceptance of the Privacy Is Dying myth often go to great lengths to protect their own privacy” (103)

“Assertions that Privacy Is Dying are often no more than self-interested framings of the issue by people and entities who have much to gain from diminished privacy expectations” (108)

“Young people are both more concerned with privacy and have a more sophisticated understanding of the nuances of information flows in digital social environments”

See “Finsta’s” for example

“Reverse Privacy Paradox: if people really don’t care about privacy, why do they talk about it so much?” (106)