Bad cyber hygiene is a growing problem that affects individuals and organizations worldwide. This issue arises due to the inadequate security practices that people and businesses adopt when interacting with the internet and technology. The problem of bad cyber hygiene is multi-faceted and complex. Cyber hygiene refers to the practices and measures individuals and organizations adopt to protect their devices, networks, and data from cyber threats, such as viruses, malware, phishing attacks, and hacking attempts. Poor cyber hygiene practices leave individuals and organizations vulnerable to cyber threats, and the consequences can be severe.

The pain resulting from bad cyber hygiene includes financial losses, loss of sensitive and personal data, reputational damage, and the disruption of business operations. Cyber-attacks can lead to identity theft, extortion, and fraud, and the damages can extend beyond the immediate victim, impacting their clients, partners, and suppliers. In severe cases, cyber-attacks can even pose a threat to national security. Bad cyber hygiene is a human problem that everyone can relate to, as almost everyone interacts with technology daily. We all have personal data that we want to protect, and we all want to use technology safely and securely. The fear of cyber-attacks and the loss of sensitive information are issues that resonate with people worldwide.

Many people and organizations have recognized the importance of addressing bad cyber hygiene and are willing to pay to solve it. For example, businesses invest in cybersecurity solutions to protect their data and operations, and individuals pay for antivirus software and password managers to safeguard their online activities. This demonstrates a willingness to invest in cybersecurity solutions that can address the problem of bad cyber hygiene.