Ask yourself the following; how many times has a lock inconvenienced you? You are getting into or out of your house or car; you then fumble about not knowing which lock to use. The same dilemma exists in the realm of cyber hygiene.
Our objective is to address the challenges associated with the accessibility and implementation of cyber hygiene!
The problem is that our customers are overwhelmed with the effort it takes to consistently implement the best digital security practices. Whether remembering long passphrases, keeping software up to date, or verifying each website, you visit, there is always something to look out for in the digital security sphere. Complex security standards create disdain for users' security and cyber hygiene in general. There is a knowledge gap in cyber hygiene for many people; however, it was more apparent that people ignored security practices despite knowing they should be implemented. A big chunk of the problem is not implementing these practices due to apathy. To assist users with the cumbersome amount of digital security practices, we have designed a solution that focuses on helping customers of all age groups better protect themselves.
Consequences of this problem include compromised accounts, increased susceptibility to scams, and loss of personal information. The loss of personal information in data breaches is substantial. Medical records, credit card numbers, and social security numbers forever leaked to the dark web. Users fall for phishing emails and have their computers infected. Once the pain has been inflicted, there is no taking it back. There is no retrieving your personal information once it is stolen digitally. You can only merely hope that no one successfully steals your identity.
This is a universal problem that affects everyone, as most people have experienced feeling overwhelmed when dealing with technology and neglecting cyber hygiene practices due to this inconvenience. Users are faced with increasing updates and new software being released; it has become hard to manage it all effectively. This creates frustration with the user to the point of apathetic security standards. Due to this frustration, our team heard anecdotes of users joining insecure Wi-Fi networks without protection or creating bad passwords to complete tasks quickly. Our product aims to relieve users of the pressure of implementing various security practices but doing it for them. Humans have other priorities in their lives besides worrying about digital security.
To address this problem, our proposed solution is to create an easy-to-use machine that combines the best security standards and is suitable for all age groups. It is essential for our product to be ideal for all age groups because intruders do not discriminate against age when causing disruption. The younger age group is vulnerable because their social media presence is expanding more security is required. Likewise, adults struggle with cybersecurity because they lack knowledge or are ill-advised on what's attacking their digital information, making them targets. A problem that stems from a lack of cybersecurity knowledge is that they are clueless when they become cyber-attack victims.
In our design thinking process, we made it a priority to innovate for everyone. For this reason, our product focuses on providing accessibility to cyber hygiene for individuals of all ages and backgrounds.
Our team embraced ambiguity and conducted extensive research by talking to a diverse group of people with varying technological skill sets. By putting ourselves in their shoes and learning why people perform certain processes, we were able to gather data and brainstorm a solution.
We came to understand this problem by interviewing people of various technological knowledge backgrounds to implore how people treat cyber hygiene. There was a trend in people with a non-tech background where there needs to be more care regarding digital security. Whether reusing the same password, sharing passwords, or not verifying links before clicking them, everyone seemed to need a better cyber hygiene practice. Interestingly, these findings showed that the users understood their practices were not "up to standard"; however, the majority of stakeholders interviewed accepted this fact and kept going. Many non-tech users stated they weren't "important enough" to steal from or hack into when asked why not change their habits.
Additionally, tech background users (those with bad cyber hygiene) stated they did not care enough or were accepting that they may be hacked and had a last resort plan. This problem with cyber hygiene comes from the user's laziness in implementing the best security practices. Having the knowledge of something and implementing the method are vastly different tasks. Since users lack care for security, any process requiring active effort takes a backseat. This is why our solution is focused on an easy-to-use all-in-one security machine so that users can focus on other applications while being secured!
Our clients are individuals of all ages with at least a mild tech background. Some of our clients had good cyber hygiene generated from an instance or a "hack" that made them reevaluate their practices. Most clients we talked to had a general disinterest in computer security. We learned that high technological knowledge is useless in cyber hygiene unless the user implements good practices.