e. Assignment 3 - Analysing a Logo

1. What type of company/product do you think this logo would be used for.

• I think this logo is used for drawing cool stuff in any device.

2. Decide on a name for the company and a tagline. tag line - a catchphrase or slogan used in advertising

• Name: World Pencil

Catchphrase: One line can make a difference

3. Explain how/if the logo above follows the 5 principles of Logo Design. You should have a 1 or 2 line explanation for each principle. For principle 5 explain how it would be suitable for the company or product from #1.

• This logo is simple because they just made a circle with different colors.
• This logo is memorable because the colors really stand out and makes you imagine the pencil with the same color and the logo.
• This logo can be timeless because some people who used this company/product can passed down to other generation.
• This logo can be versatile because you can use this logo in a website, an app or even an advertisement.
• This logo is appropriate for those who love to draw and want to draw on their devices.

4. List 3 artistic techniques that have been used in this logo. (i.e. things used - shapes, types of tools, fills, shading, etc,)

• Edit path note nodes
• ellipse tool
• drop shadow