Units & Chapters

Unit 1 - Business, Trade & The Economy

    Chapter 1 - Introduction to Trade

    Chapter 2 - International Trade in the Modern World

Unit 2 - The Global Environment for Business

    Chapter 3 - Culture & International Business

Unit 3 - Factors Influencing Success in International Markets

    Chapter 4 - Economic & Political Influences on International Business

    Chapter 5 - Global Issues & International Organizations

Unit 4 - Marketing Challenges, Approaches & Distribution

    Chapter 6 - Marketing, Distribution & Supply Chain Management

Unit 5 - Working in International Markets

    Chapter 7 - Ethics & Corporate Social Responsibility

 Course Description

BBB4M – International Business Fundamentals (1 credit, University/College)

Prerequisites: None

This course provides an overview of the importance of international business and trade in the global economy and explores the factors that influence success in international markets. Students will learn about the techniques and strategies associated with marketing, distribution and managing international business effectively. This course prepares students for post-secondary programs in business, including international business, marketing and management.