Units & Chapters
Unit 1 - Business, Trade & The Economy
Chapter 1 - Introduction to Trade
Chapter 2 - International Trade in the Modern World
Unit 2 - The Global Environment for Business
Chapter 3 - Culture & International Business
Unit 3 - Factors Influencing Success in International Markets
Chapter 4 - Economic & Political Influences on International Business
Chapter 5 - Global Issues & International Organizations
Unit 4 - Marketing Challenges, Approaches & Distribution
Chapter 6 - Marketing, Distribution & Supply Chain Management
Unit 5 - Working in International Markets
Chapter 7 - Ethics & Corporate Social Responsibility
Course Description
BBB4M – International Business Fundamentals (1 credit, University/College)
Prerequisites: None
This course provides an overview of the importance of international business and trade in the global economy and explores the factors that influence success in international markets. Students will learn about the techniques and strategies associated with marketing, distribution and managing international business effectively. This course prepares students for post-secondary programs in business, including international business, marketing and management.