Our brand guidelines define who we are as a School. It is a good idea to read through this website several times to understand our Communications Policy and Brand Guidelines. The more familiar we are with it, the easier it will be to create precise and compelling messages within the brand. All of us, as stakeholders at Oberoi International School have a collective responsibility to fully integrate the delivery of the OIS image, as well as to increase the effect, efficiency, and consistency of institutional communications and marketing initiatives.
Embedded Files
Rationale
The Oberoi International School brand is so much more than a logo and some well-defined brand colors. It is what students, faculty, alumni, associations, peers, and outside audiences think about, feel and respond to when they come across anything and everything OIS. The first, and sometimes only, tangible expressions of our brand is the communication created from and by the school. No matter what the medium, it plays an important role in elevating the school’s brand and identity as a premiere educational institute in the city and the country. As part of the OIS community, we are all brand ambassadors and have a role in ensuring consistent and cohesive communication across various platforms. This website outlines some of the standardised processes which we have set for the community from a strategic communications perspective. They will help ensuring that all departments of the school are working together to communicate with a unified image and voice of OIS, across the school community, and around the world. To ensure appropriate usage of key branding elements, we have curated the OIS Brand Manual with essential guidelines and a toolkit that consists of necessary resource files. You can find links to these resources in the tabs below.
OIS Brand
Manual
OIS Brand
Manual
This document outlines standard guidelines for Brand representation from a strategic communications platform. Compliance with these guidelines is mandatory for all members of staff to ensure that there is consistency in our communications as an institution and as a brand.
OIS Communication
Protocol
OIS Communication
Protocol
The OIS Communication Guidelines are documented for precise, clear, and effective school communication. Adherence to the stated pointers is important to set policies that facilitate meaningful and necessary communication.
OIS Style
Guide
OIS Style
Guide
The purpose of a style guide is to make sure that even as there might be multiple contributors creating content for the school's internal and/or external audiences, communication is consistent with our brand vision and guiding statements. Adherence to this will ensure a connecting and continuous brand experience.
OIS Toolkit
Essential Ready to Use Templates
The OIS brand toolkit is developed as a customizable resource for school communication use.
These files are intended to be used as templates for all official communication.
OIS Google Doc Template for OGC Campus
OIS Google Doc Template for JVLR Campus
OIS Google Doc Template for both Campuses
White Background: OIS Google Doc Template for OGC Campus
White Background: OIS Google Doc Template for JVLR Campus
White Background: OIS Google Doc Template for both Campuses
OIS Presentation Slides Template for both Campuses
OIS Google Form Headersfor both Campuses
OIS Google Sheets Templatefor both Campuses
Official OIS Logos
Official OIS Logos
Here are the preferred logos for all marketing and communication materials. The logo can only be used for official school business applications. School logo cannot be used to promote non-school events or activities or imply approval or endorsement of non-school functions or products. Usage without the expressed permission of the departmental head is strictly prohibited. It is essential to use official School logos properly and within established guidelines. Official logos should never be modified, altered, stretched, or distorted in any way. Student groups cannot use OIS name or School logo explicitly or implicitly without proper permission.
A4 Internal Signage - Portrait
A4 Internal Signage - Portrait
At some point in time, you may need to put up some signages around the school for direction or information eg: THIS WAY FOR SKG or PERSONAL EXHIBITION LEVEL 6.
All kinds of signages in the school can be done on the signage documents shared here. It could be portrait or landscape; both the styles are in this folder.
Brand Compliance
To ensure that the corporate identity of Oberoi International School is accurately implemented across all platforms by all employees and stakeholders, we request you to please go through this portal and all the above-mentioned documents thoroughly and fill the declaration form acknowledging your adherence to the shared mandates.
Questions and Suggestions
Thank you for your time and effort in reading these guidelines. We are aware that brand management is a journey no one takes alone. Please reach out if you need assistance or have ideas for improvement.
Please contact the Communications and Marketing Team with questions related to branding, marketing, and communications at communication_events@oberoi-is.org
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