Experience Studio
Experience Studio
Experience Studio engages students in an immersive learning experience that brings them outside the classroom and into the community. This project-based course provides an opportunity for students to learn about experience design in practice. They will (1) engage in field experience with a community partner, exploring the theoretical and practical underpinnings of experience design through readings, guest talks, field trips, and reflective practice. Drawing from their field research learnings, students (2) produce a project that addresses a real-world challenge, through processes such as rapid prototyping, user testing, and customer research (informed by skills and insights from the initial experience). This course can be taken repeatedly as it will be offered by different instructors in collaboration with different course partners each semester.
During this seven week course, students will be using frameworks and techniques of participatory experienced design to help design a holistic brand identity for MOViE MOViE and Kubrick Bookstore, help them to grow their customer base and create unique customer experiences that differentiate MOViE MOViE from other cinemas (and ensure greater value for money for their customers).
MOViE MOViE is the first art-house style cinema in mainland China opened by Broadway Theatre Company Limited. The cinema hopes to nurture new audiences who are interested in arthouse films and film-related culture.
The cinema opened in 2021 at Qiantan Taikooli.
Apart from daily screening, MOViE MOViE (and the adjacent Kubrick Bookstore) organizes film exhibitions, post screening talks and other cultural events.
MOViE MOViE has five screening rooms (including one iMAX room).
Yanyue YUAN is an Assistant Arts Professor of Interactive Media + Business (IMB) at NYU Shanghai. She also serves as an affiliate faculty member in the NYU Shanghai Program on Creativity+Innovation (PCI) and co-facilitates the Creative Experience Design Lab with her colleagues. Yanyue’s research focuses on design and art education, intergenerational learning, and project-based creative learning experiences.
She holds a PhD in Education from the University of Cambridge and a Master’s degree in Anthropology from the University of Oxford. Prior to joining NYU Shanghai, she worked as Rutherford Curatorial Researcher at London Science Museum and taught in ShanghaiTech University as an Adjunct Assistant Professor.