NVUSD Brand Personality

What is Branding?

Branding is simply a more visual, concise way of representing the values and ideas of our schools and the district.

NVUSD is about opportunity for all.

We are a diverse yet inclusive community that brings a rich collection of thinking, passions and talent. Together we are stronger.

NVUSD is about community.

We value tradition and are very proud of our deep roots. We have a long history where many generations attended our schools. Relationships and partnerships are critical in doing the best we can for students.

NVUSD is about lifelong learning.

Everyday we bring the joy of learning to our students for their success today and for the future. From academic excellence to socio-emotional learning to critical thinking skills and real-world problem solving, we are preparing a new generation of contributors to society at large.

NVUSD is about purpose.

We bring excellence and innovation to NVUSD through our passion for teaching and fierce dedication to bringing quality education to our students.

Brand Attributes

The brand attributes for NVUSD are simple, familiar terms that shape our identity and our mission. They guide our actions and our beliefs. In developing communications for NVUSD these attributes will help ensure that our brand is represented in the most meaningful and appropriate manner.

  • COMMUNITY

  • DIVERSITY

  • CULTIVATING LIFELONG LEARNING

  • TRADITION / STRONG ROOTS

  • RELATIONSHIPS & DEDICATION