When the beginning of words start with the same consonant or vowel sounds in stressed syllables--and the word are close together, the effect is called alliteration. It takes a bit of listening to hear the repetition of a unit of sound, almost like an echo. It is a device that is used to have dramatic impact on the listener. The sounds may sound similar though the letters may not be similar, such as city and seal, fish and philosophy, quick, and cat.
https://www.flocabulary.com/unit/alliteration-assonance/
Toby teaches tiny tots in Toledo.
Crazy cat climbed up the crooked cable.
Strong Sally slipped on Stanley's icy sidewalk.
Mad Maxie maneuvers a mean motorcycle.