Marketing

Principles of Business and Marketing – 6762

Course Scope:

This one-year course introduces students to business and marketing concepts in the areas of business management,

entrepreneurship, and marketing. Students gain an understanding of principles related to business law, communications,

customer relations, economics, information management, and operations. Instructional practices incorporate integration of

diversity awareness including appreciation of all cultures and their important contributions to society. The appropriate use

of technology is an integral part of this course. This course fulfills one of the Arts/Humanities/CTE credits required for high

school graduation.

Course Fee: $20

MARKETING I – 6684  Prerequisite: Successful completion of Principles of Business & Marketing with a C or better

Course Scope: 

This one-year course is designed for students who have completed Principles of Business and Marketing. Areas of emphasis include selling, advertising, pricing, promotion, and product planning. Instructional practices incorporate integration of diversity awareness including appreciation of all cultures and their important contributions to society. The appropriate use of technology is an integral part of this course. This course fulfills one of the elective credits required for high school graduation. 

Course Fee: $20

Marketing Advanced Studies – 6678 Prerequisite: Successful completion of Marketing II with a C or better

Course Scope:

This one-year course provides students who have achieved all content standards in Marketing Advanced an advanced study through investigation and in-depth research. The student collaborates with the supervising teacher to design and implement the topic of study. Coursework may include various work-based learning experiences such as internships and job shadowing, involvement in a school-based enterprise, completion of a capstone project, and/or portfolio development. Instructional practices incorporate integration of diversity awareness including appreciation of all cultures and their important contributions to society. The appropriate use of technology is an integral part of this course. This course fulfills one of the elective credits required for high school graduation and may be repeated.

Course Fee: $20