AnimaleCreative.

Jenius

#MelangkahMudah

Background;

As the pioneering of digital banking in Indonesia, Jenius firmly believes in the power of simplicity to enhance people's lives and bring happiness. In a crowded credit card market, Jenius is set to unveil its first-ever credit card, offering an end-to-end fully digital experience from application to card delivery. The challenge lies in crafting a campaign that embodies Jenius's innovative spirit, breathing new life into the conventional (and boring) world of banking with its fresh and dynamic approach.

Business Objective;

To launch the first fully digital

process Credit Card.

Campaign Video

Creative Collaterals Approach

Metaverse Launch Event

Jenius

#ThinkUnthinkable

Background;

"After seven years as a pioneer and leader in the digital banking category in Indonesia, what is the next level for Jenius?"

In the cluttered and saturated (digital) banking category, Jenius seeks a fresh brand direction. Renowned for its unconventional approach to serving people's lives, the challenge is to redefine the brand, maintaining its innovative edge and setting the stage for continued success in the evolving landscape of digital finance.

Business Objective;

to enhance brand relevance, resonance, and differentiation in the market, ultimately leading to increased customer engagement, loyalty, and market share.

Brand Film

Sasa Santan

How Brand Can Leverage Election Momentum Effectively?

'Pilih Pake Hati' stems from a real issue on the ground. Our target market tends to struggle to differentiate or not care much about the specific brand of instant coconut milk they buy. Because competitors have been unchallenged for so long, they've been the sole players in the market for quite some time. The need for mothers to differentiate, or at least to know there are other options, is one of the main objectives of this campaign.

'Pilih Pake Hati' is a slogan that carries significant relevance when brought up during this political year. Remaining neutral, it even provides a feeling of refreshment in this tense situation. Although in reality, we designed the slogan to address long-term marketing needs, such as SASA Coconut Milk's commitment as a healthy choice for Indonesian families.

#PilihPakeHati

Campaign (Educational) Video

Sasa Santan

'Secret' Kitchen Invation

a.k.a Dapur Rahasia

In just a few days, Dapur Rahasia Sasa Santan has gained a solid following. This activity covered many marketing area start from brand experience, digital exposure, and direct sales! This approach seems to be resonating well, with repeat customers already making their way back to our kitchen within days. The strong relationships we're building with 'ibu-ibu pasar', aligning perfectly with our main objective. The overwhelming positive response has been truly heartwarming.

Our target audience was mothers who still do their own grocery shopping at traditional market aging 25 to 50 years. They often buy liquid santan without really paying attention to the options laid in front of them. They cook for their family and prefer instant liquid santan as it is way more convenient to store at home. They love to mingle with the sellers sharing news, recipe or simply making small talks, they love freebies and getting the best deals. These are the people who we try to penetrate, stealing their heart and gaining their trust through this activation.

Fun Fact:

On day 3, the competitors started to panic and sent their people to engage

in some activities. However, we stayed strong.

Studycase Video

Sasa Santan

'Persembahan Terbaik'

Idul Adha Campaign

When talking about the Eid al-Adha campaign, human angles such as family and togetherness have massively been used by brands. Thus, we ventured to the other side, the one angle nobody had tapped. The Qurban itself.

We would like to use this opportunity to create a beautiful farewell to Qurban from Muslims in Indonesia because during this festivity their presents are simply viewed as sacrificial animals. Hence, we give them a voice to be heard during this festive season, making them more humane by voicing the feelings of these sacrificial animals.

Studycase Campaign

Collaboration Video ft. Lomba Sihir

Collaboration Video ft. Aldi Taher

Credit Titles (Recipe) Video

Sasa

'Satu Rasa Untuk Setiap Masa'

Sumpah Pemuda Campaign - AI Generated

We are now entering the era of artificial intelligence. It's not just about automation and speeding up our daily tasks, but about unlocking new possibilities that have never existed before.

In our latest project, we’ve partnered with Sasa to create something truly unique.

This project reflects a long journey of one of Indonesia’s legendary brands—SASA. It embodies the spirit of being present in the best moments of the nation’s finest generations. With thorough historical research and the meticulous execution of generative AI, our creative team has been able to recreate the atmosphere of Indonesia across different eras. This isn’t just about the past, but also about something that lies ahead in the future. It’s a vision looking far forward—a kind of ‘manifesting,’ as Gen-Z would say. Because the spirit of youth is the spirit of innovation and change. This aligns perfectly with Sasa’s commitment through the years, delivering the best flavors to Indonesia.

Studycase Video

BIRKENSTOCK

#LangkahPertama

Everyone has that first step that changes their life.

As the witness of every step people take in life,

Birkenstock wants to bring their often forgotten first step stories to many. By presenting the first ever mini documentary series from a unique angle, foot steps.

We specially design the storytelling in unusual cinematic style that only a foot companion like Birkenstock can do.

From the foot point of view,

telling real first step stories, from real people.

Let's collaborate

Hey@nimal3.com

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