Target Market

Geographic: There are many creeks, small lakes, and reservoirs around the metropolitan area. Denver has a semi-arid climate with four distinct seasons. The average winter temperature is 40 degrees and the average summer temperature is 70-80 degrees. Denver lies east of the Front Range of the Southern Rocky Mountains. It's official elevation is 5,280 feet above sea level.

Demographics: Denver is a rapidly growing city with 68.9% of their population being white. The most common ancestry groups are Mexican, German, Irish, English, and Italian. About 20% of Denver's population is under 18; the median average age of Denver is 37 years old.

Psychographic: The city embraces its cowboy and mining past and has numerous art/performing festivals. Denver brews more beer than most other cities in the U.S. They hold the Denver Great American Beer Festival, which is one of the largest beer festivals in the nation. It is a very cultural city with the 2nd highest educated population in America. Denver also has 7 professional sports teams.