Topic Lineup 

Funding Your Facility's Future

Deferred maintenance doesn't wait. Roofs, HVAC, and renovations add up fast. We'll cover the financing options, grants, and USTA resources clubs are using to fund capital projects, plus creative approaches other owners are taking.

Culture & Community

We're in the people business. A strong culture is one of the biggest drivers of retention. We'll dig into what it takes to build a club environment where both members and employees genuinely want to be. 

Economics of a Healthy Facility

What do top-performing clubs actually track and how are they managing rising costs? We'll unpack the KPIs owners watch daily through annually (utilization, payroll, retention) and real strategies for handling climbing payroll, utility, and maintenance costs. 

AI for Club Operators

From automating member communications and reminders to smarter court and program scheduling, AI is already changing how clubs run. We'll cut through the buzzwords and show practical ways operators can put it to work today. 

Recruiting & Retaining Great Coaches

In one of the toughest labor markets ever, finding great coaches and staff is only half the battle, keeping them is just as critical. We'll dig into what's working for clubs on both fronts: attracting top talent and building the kind of environment that makes them stay. 

People First: Building the Team Behind a Thriving Facility

A great facility is built on more than courts and programming, it thrives because of its people. In this interactive, discussion-based session, facility leaders will trade real strategies for hiring right, retaining exceptional staff, and building a culture that drives member experience and long-term value. 

Passing the Torch: Ownership Transitions & the Future of Tennis Facilities

Succession planning isn't just about who takes over ownership someday, it's also about what happens when you lose a Director of Tennis, GM, or key coach, often with little warning. We'll cover both: planning for ownership transitions and building resilience around your most critical staff roles.