Blended Intensive Program

Online component

The focus of the online part of the program is a simulation game (FMCGame by EcoSim) in which business decisions of a company that produces and distributes fast moving consumer goods are modeled. In the simulation, students manage such a virtual company that produces and distributes various types of drinks (soft drinks, fruit juices and energy drinks). 

How does the simulation game work?

As students, you step into the role of executives on the board of an imaginary Fast Moving Consumer Goods (FMCG) company in our economic simulation – FMCGame. This company specializes in the production and distribution of beverages, encompassing soft drinks, juices, and energy drinks, catering to three distinct target groups: small shops, supermarkets, and HoReCa (Hotels, Restaurants, and Cafés).

In this simulation, the game revolves around market dynamics, emphasizing the significance of your team's composition and the number of teams within each category. Teams offering superior products (higher quality, lower prices, etc.) can attract customers from competing teams, leading to an expansion of their market share.

Your role involves making strategic decisions for the virtual company, impacting its management over annual periods. The software generates comprehensive written reports on decision outcomes, and key indicators such as profit, cash flow, and turnover are visually represented on graphs for better analysis. Get ready to navigate the complexities of the business world by taking charge of your virtual company's management decisions! 

Winner of the simulation: 80 points for the competition game, 20 points for the rapid game.

The sessions run from 15:00 to 16:30.

 ... plus two more days for preparations for the physical component (preparation for the event in Zagreb, preparation for the hackathon and research of the local market, formation of international hackathon teams, preliminary meeting for teams, sharing inspirational posts and articles with teams on the topic, which teams will process and use the information at the hackathon...

Physical component in Zagreb, Croatia

In collaboration with Badel1862, a company known for its beverage portfolio, including wines, spirits, Erasmus Tonic soft drinks and coctail program, participants engage in a competition in a form of Hackaton to develop a practical solution for a genuine business challenge presented by the company. 

How is the hackaton conducted?

In the context of your studies and future pursuits, a hackathon offers an immersive experience where collaboration within teams becomes essential. This dynamic event challenges you to address real-world problems within a defined time frame, promoting hands-on learning to refine problem-solving skills, encourage cross-disciplinary teamwork, and stimulate innovation.

Throughout the hackathon, you'll actively participate in project development, prototype creation, and solution presentations, mirroring the fast-paced dynamics of the business world. The constrained time frame not only fosters efficiency but also sparks creativity, providing an opportunity to apply theoretical knowledge to practical scenarios. This experience goes beyond traditional learning methods, offering a tangible connection between classroom concepts and the real-world application.

Moreover, engagement in hackathons brings valuable networking opportunities. It allows you to interact with professionals, mentors, and peers, contributing to the enhancement of your presentation and communication skills. Ultimately, these events offer a practical, experiential approach, equipping you with a deeper understanding of essential aspects within the business and startup environment.

 ... detailed schedule for the hackaton days will be announced as the event approaches...