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Digital Marketing in Service of the Fashion Industry
WHAT IS jekkna academy?
WHAT IS jekkna academy?
JEKKNA ACADEMY offers a digital communication training program for professionals of the Senegalese fashion industry.
The idea is to propose a very practical curriculum which allows the participants to leave with concrete elements and a widened understanding of the opportunities offered by the various digital communication tools available nowadays.
Training will be delivered at Nelam's offices by Nelam employees.
SESSIONS PER MONTH
SESSIONS PER MONTH
TRAINEES PER MONTH
TRAINEES PER MONTH
BENEFICIARIES PER YEAR
BENEFICIARIES PER YEAR
Targeted professions
Targeted professions
fashion design
fashion design
Sewing
Sewing
shoemaking
shoemaking
FABRIC CONFECTION
FABRIC CONFECTION
Jewelry
Jewelry
CosmeticS
CosmeticS
Accessories
Accessories
Interior decoration
Interior decoration
SESSIONS
SESSIONS
2 training sessions per month are scheduled.
Each session lasts one week from Monday to Friday.
PARTICIPANTS
PARTICIPANTS
Each session can accommodate 8 people.
Thus 48 trained for the pilot phase and the objective to train 200 per year.
APPROACH
APPROACH
9h to 13h: Formal training
Afternoon: Practical implementation with the advice and help of the Nelamians.
curriculum
curriculum
TANGIBLE DELIVERABLES
TANGIBLE DELIVERABLES
FOR EACH TRAINEE
FOR EACH TRAINEE
A Website created with Google Sites
Installed mobile apps for more productivity
A Facebook & an Instagram opened
An ad campaign launched
jekkna academy ONLINE
jekkna academy ONLINE
A series of courses will be filmed to allow professionals of the fashion Industry in Senegal who wish to benefit from the knowledge delivered during the sessions of the JEKKNA Academy, to follow online.
with the support of
with the support of
Groupe 30 Afrique
WHO WE ARE?
WHO WE ARE?
communication
communication
AGENCY
AGENCY
We support organizations in their digital communication strategy
startup
startup
studio
studio
We develop local digital platforms with high added value
SOME OF OUR PAST clients
SOME OF OUR PAST clients
SOME OF OUR platforms
SOME OF OUR platforms
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