Enablers

Life cycle analysis is a method for quantifying the environmental impact of a product, service or system across the whole lifecycle.

Changing the rules has been identified by the industry as the most effective way to make change happen (TOR industry research, 2021)

Collaboration across the value change and between competitors is needed to accelerate change and meet global ambution for decarbonisation.

Corporations are being increasing measured and assessed against ESG criteria (environmental, social and governance) and being held to account by stakeholders. Their sponsorship decisions will increasingly be viewed through the same lens and the industry eneds to develop a new triple bottom line approach to deliverying sponsor value.