Fundraising

Just like businesses with financial growth plans, DECA chapters also need to create financial plans that support forecasted expenses, identify possible revenue sources, and diversify access to financial resources.

The DECA Diamond Fundraising Model is the formula for an effective chapter fundraising plan. Having a plan is important because it defines direction, changes the shift from reactive fundraising to proactive fundraising, and encourages involvement by the entire chapter. The model includes four areas that make up the fundraising mix: local advocacy, partnerships, personal selling, and events and activities. A fundraising plan that incorporates all four areas ensures diversity and creativity in the ways funds and resources are raised for the chapter.