Research

Journal Articles

Below, you’ll find my peer-reviewed & published articles, including links to the accepted articles before proofing and typesetting by the respective journal.* 

*While I'm allowed to post the accepted version of the papers here (to access, click on the [pdf] link), the typeset etc. versions are generally owned by the journals who published the papers and hence I'm not allowed to post those here. I am also including the link to the journal here where you may be able to access the typeset etc. article through (e.g.) a university account etc. 

1. Germann, Frank, Stephen J. Anderson, Pradeep Chintagunta, and Naufel Vilcassim (2024) "Frontiers: Breaking the Glass Ceiling: Empowering Female Entrepreneurs Through Female Mentors," Marketing Science, 43(2), 244-253. [pdf] [journal].

2. Costello, John, Aaron Garvey, Frank Germann, and James Wilkie (2024) "The Uptrend Effect: Encouraging Healthy Behaviors Through Greater Inferred Normativity," Journal of Marketing Research, 61 (1), 110-127. [pdf] [journal].

3. McAlister, Leigh, Frank Germann, Natalie Chisam, Pete Hayes, Adriana Lynch, and Bill Stewart (2023), "A Taxonomy of Marketing Organizations," Journal of the Academy of Marketing Science, 51, 617-635. [pdf] [journal].

4. Chisam, Natalie, Frank Germann, and Robert Palmatier (2022), "A Call for Research at the Public Policy–Marketing Strategy Interface," Journal of Public Policy & Marketing, 41(3), 213-215. [pdf] [journal].

5. Germann, Frank, and Aaron Garvey (2022), "It's Gotta Be the Shoes! Performance Enhancement Effects of Novel Brand Advertising," Journal of Advertising, 51(4) 469-485. [pdf] [journal].

6. Anderson, Stephen J., Pradeep Chintagunta, Frank Germann, and Naufel Vilcassim (2021), "Do Marketers Matter for Entrepreneurs? Evidence from a Field Experiment in Uganda," Journal of Marketing, 85(3), 78-96. [pdf] [journal].

7. Germann, Frank, Ronald Hess, and Margaret Meloy (2021), "Do Retailers Get Blamed When Manufacturer Brands Fail? Measurement of Multi-Loci Attributions and Spillover Effects," In Marketing Accountability for Marketing and Non-marketing Outcomes (Vol. 18, pp. 111-128). Emerald Publishing Limited. [pdf] [journal].

8. Germann, Frank, Gary Lilien, Christine Moorman, Lars Fiedler, and Till Grossmass (2020), "Driving Customer Analytics from the Top,"  Customer Needs and Solutions, 7, 43-61. [pdf] [journal].

9. Sridhar, Srihari, Frank Germann, Charles Kang, and Rajdeep Grewal (2016), "Relating Online, Regional, and National Advertising to Firm Value," Journal of Marketing, 80(4), 39-55. [pdf] [journal].

10. Garvey, Aaron, Frank Germann, and Lisa Bolton (2016), "Performance Brand Placebos: How Brands Improve Performance and Consumers Take the Credit," Journal of Consumer Research, 42(6), 931-951. [pdf] [journal].

11. Kang, Charles, Frank Germann, and Rajdeep Grewal (2016), "Washing Away Your Sins? Corporate Social Responsibility, Corporate Social Irresponsibility, and Firm Performance," Journal of Marketing, 80(2), 59-79. [pdf] [journal].

12. Germann, Frank, Peter Ebbes, and Rajdeep Grewal (2015), "The Chief Marketing Officer Matters!" Journal of Marketing, 79(3) 1-22. [pdf] [journal].

13. Germann, Frank, Gary Lilien, Lars Fiedler, and Matthias Kraus (2014), "Do Retailers Benefit from Deploying Customer Analytics?" Journal of Retailing, 90(4), 587-593. [pdf] [journal].

14. Germann, Frank, Rajdeep Grewal, William Ross, Jr., and Rajendra Srivastava (2014), "Product Recalls and the Moderating Role of Brand Commitment," Marketing Letters, 25, 179-191. [pdf] [journal].

15. Germann, Frank, Gary Lilien, and Arvind Rangaswamy (2013), "Performance Implications of Deploying Marketing Analytics," International Journal of Research in Marketing, 30(2), 114-128. [pdf] [journal].

TEXTBOOK

1. Palmatier, Robert, Andrew J. Petersen, and Frank Germann (2022), "Marketing Analytics" Based on First Principles," Bloomsbury. [publisher's website] [additional resources]