Frank Germann is the Chair of the Marketing Department and Viola D. Hank Associate Professor of Marketing at the University of Notre Dame. Before entering academia, he held various industry positions, including European Quality Manager at Hewlett-Packard (Spain) and Regional Sales Manager at Johnson&Johnson (Switzerland).

His research has been published in leading marketing journals, including the Journal of Marketing Research, Journal of Marketing, Marketing Science, Journal of Consumer Research, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, and Journal of Retailing. His research has also been featured in the Harvard Business Review, on NPR, Today (NBC), The Atlantic, CBC, and USA Today, among others. 

He has received a number of recognitions for his scholarship, including the 2013 IJRM Best Paper Award, the 2020 Sheth Foundation/JM Award, the 2021 AMA/MSI/H. Paul Root Award, and the 2021 Varadarajan Award. He was selected as a 2017 MSI Young Scholar and as a 2023 MSI Scholar. He has also received several teaching awards to date, including the 2020 Rev. Edmund P. Joyce, C.S.C. Award for Excellence in Undergraduate Teaching.

He currently serves on the American Marketing Association’s Academic Council, as an Area Editor for JAMS, Associate Editor for JM, and on the Editorial Review Boards of JMR, and IJRM. He received a Best Reviewer award from JAMS in 2017, an Outstanding Reviewer award from JM in 2018, and an Outstanding Area Editor award from JAMS in 2024. He is the co-author of the textbook, “Marketing Analytics: Based on First Principles.” 

He holds a Ph.D. in Business Administration and a Masters in Applied Statistics from Penn State, an MBA from Notre Dame, and degrees from the University of Savoie (France) and Reutlingen University (Germany). Previously, he served as a Visiting Professor at HEC Paris (France).