Embedded Files
Capstone Project- What is it?
Capstone Project- What is it?
My MMB group looked for a gap in the market to fill. We came to the conclusion that there is an unmet need for pregnancy tests for women who are visually impaired. We set out to design a test based on KOL and VOC opinions, market research, and a business plan.
Business Model Canvas
Business Model Canvas
Business Model Canvas shows the process we took to break down the parts of our successful business
Customer Channels
Customer Channels
This model determines how we will successful market and sell our product while making it more accesible to visually imapired.
Final Pitch Presentation
Final Pitch Presentation
Final Presentation after a semester and a half of anaysis of our business model, product, marketing strategies, etc.
Commercial Video
Commercial Video
If we were to market this product, we made a DTC commercial which has elements incorporated for visually impaired as well.
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