Super Bowl Ads (World Language)

The Process:

Who is the audience?
What behavior is the ad trying to prompt? (What do they want the viewer to do?)
What attitude are they trying to change or create? (What do they want the viewer to believe?)
What do they want the viewer to repeat to other people? (tag line)
What is the overall message?
What attitude is being changed or created? (What do they want the viewer to believe?)
Who is the spokesperson? What impact does he have on the message? Does the ad work even if the viewer doesn't recognize the spokesperson? Explain.
How does the soundtrack work? How does it work with the spokesperson?

2. Consider your content

What is current perception of the country you are studying? Why?
What about your country do people with this perception not know?
Who represents your country positively?
What new message do you want to convey? Does it work in your target language and English?
How will non-speakers understand the message? Can they repeat it?
What new associations are you trying to build?
How can the soundtrack work to enhance your message?
Will you use humor? Horror? Tug heartstrings? Hit with facts? What thoughts or emotion will each evoke from your audience?
Will you use Metaphor? Symbols? To what end? What will they make your audience think or feel?

3. Tech tools

Brainstorm in Google docs
Consult music websites and YouTube for audio files or use digital tools to create a soundtrack
Moovly, PowToon, WeVideo are online forums for video composition or students can use a program that is resident on their device.
Students can use phones to record video and the green screen in the library

For Discussion:

SKILLS: what skills are required for successful completion of this exercise?
CONTENT: how does successful completion of this project show content knowledge?
RUBRIC: how can you evaluate this project? How can you create assessment checkpoints throughout the project?