Watch this video and aswer the question, why is typography important in Graphic Communication?
Can white space be regarded as an active element, not a passive background?
What is another name for white space?
Think of words that can describe a space - cramped, push, squeexed, relaxed, wide, empty, narrow....
Type your word, select your font and create a page of ittereations where you expeiment with different combinations of SCALE and KERNING.
Remember every choice you make has to link back to the meaning of the word you have chosen.
Rhythm
Space
Proximity
Repetition
divided
foreground
background
middleground
proportion
scale
juxtaposition
scatter
soild
stacked
perspective
receed
depth
positive space
negative space
Watch this video and answer the following question.
Why do you think there are so many different styles of fonts avaliable now as apposed to 50 years agao?