Submission Guidelines

Phase 2 submission (national round) guidelines:

1. The last date to submit product ideas is 15th of October
2. The format of submission should be pdf only
3. Maximum slides/pages per submission should not exceed 10. There could be supporting appendix beyond 10 pages.
4. Refine the ideas submitted in phase 1 -
   1. Validate the ideas by customer and market research
   2. Think of touch points on Myntra app/web for user to interact with the proposed product feature
   3. Improve the submitted mocks/designs and think of an end to end customer journey. This can be supported by UX research. Mocks could be part of main slides or appendix
   4. Modify the ideas basis customer, market and UX research
5. Add new ideas and remove already submitted ideas if required
6. The number of ideas submitted should not be more than five. Remember, the emphasis should be on the depth of ideas and not quantity
7. The ideas should be product features and not business proposals. Think of user pain points or experience and interactions with the proposed features on Myntra app/web