Developed a comprehensive marketing strategy for Manzou Bakery, a local Asian-style cake shop in Scarborough.
Focused on increasing brand awareness, improving customer loyalty, and boosting overall sales through creative and data-driven approaches. Conducted a full SWOT and PEST analysis, analyzed consumer survey data, and identified key issues like low visibility and small-scale operations. Proposed marketing solutions including social media campaigns using #Manzou, a loyalty rewards program, and delivery partnerships with Fantuan and DoorDash, projecting significant growth in both revenue and engagement.

Developed a sustainability-focused business strategy for Amalgamated Bank, analyzing how financial institutions can balance profit and purpose. Conducted research on climate change, poverty, and cybersecurity as key sustainability challenges. Created a detailed plan to embed ESG (Environmental, Social, and Governance) practices into the bank’s operations through inclusive lending models, fossil fuel divestment, and ethical data handling. Designed a framework for influencing consumer behavior and policy reform to promote ethical, transparent, and sustainable banking

I helped plan and promote a local holiday event called Merry & Bright, where small businesses came together to showcase and sell their products. I created the marketing poster, highlighted local vendors, and shared gift ideas like candles, jewelry, and clothes. It was a great way to support local entrepreneurs and bring the community together during the holidays.