Embedded Files
Course Description
Course Description
From the Registrar:
From the Registrar:
This CSM course is Introduction to Business. It is numbered as BUS.-100-QAH-CRN47158 or BUS.-100-QAH-CRN 97767. It is a Dual Enrollment course in introduction to Business.
From the Catalog:
From the Catalog:
This course is a broad overview of the primary functions of business, such as marketing, management, accounting, finance, and operations. The course examines critical business topics including current business trends,
entrepreneurship, competition in global markets, ethical behavior, and social responsibility.
Why this course is important to you?
Why this course is important to you?
This course will provide foundational knowledge, skills, and experiences that will be useful for the rest of your academic and professional careers. For example, we will be using Excel, or learning how to prepare for a salary negotiation.
Teaching Philosophy
Teaching Philosophy
Guillermo's Teaching Philosophy
Guillermo's Teaching Philosophy
Erin Castro studies the community college student and suggests training students in four commonly cited dimensions: Interpretation, problem-solving, the ability to construct an argument, and to help create awareness of the norms necessary to navigate the labor market successfully.
Most of my career has been in the Tech industry, not academia. Specifically, In my tech roles in sales and marketing, I hired, trained, and supervised many folks who were fresh out of college. In this course, I try to provide the training that made many of those folks successful.
I will point out the sometimes oppressive realities that you will find in Business and try to equip you to navigate them. For example, 36% of the American labor force is an independent contractor or works in the "gig" economy. I think it is an issue of social justice to provide you with tools or expose you to mindsets that will allow you to grow your income in this new labor market.
Books
Books
TEXTBOOK (Free)
OpenStax College. (2022) Introduction to Business. OpenStax.
https://openstax.org/details/books/introduction-business
Optional with direct links from Canvas: Value Creation - The Personal MBA. Worldly Wisdom Ventures LLC. personalmba.com. https://personalmba.com/value-creation/
PERIODICALS AND SUBSCRIPTIONS
PERIODICALS AND SUBSCRIPTIONS
● IMPORTANT: Use your College of San Mateo e-mail address. Sign up for the Wall Street Journal. Use this link for a free subscription. Type "College of San Mateo."
● Register for a Harvard Business Review Account. Subscribe to the Free Newsletter called Management Tip of the Day.
● Optional: I have sprnkled various reprints of Harvard Business School (HBS) and Harvard Business Review (HBR) cases and material. For example, "A Note on Marketing" can be found in the Marketing chapter.
SIMULATIONS
SIMULATIONS
● IMPORTANT: Use your College of San Mateo e-mail address. Sign up for Marketplace Simulations. Use this link for a free games and simulations.. Type "College of San Mateo."
Movies and documentaries
Movies and documentaries
● The Corporation. Directed by Mark Achbar and Jennifer Abbot. Zeitgeist Films. 2003.
● The Big Short. Adam McKay. Paramount Pictures. 2015.
● Moneyball. Brad Pitt. Columbia Pictures. 2011
● Amazon Empire. PBS. Frontline. 2020.
Technical requirements
Technical requirements
Fairly recent Mac, PC, or Chrome Book with a current operating system.
A system that can execute Zoom meetings and simple spreadsheets (Microsoft Excel or Google Sheets).
Current browser (Chrome or Safari are preferable)
Stable internet connection
Recommend that you get a ChatGPT account.
Computer Readiness
Computer Readiness
This is a list of basic computer system requirements to use Canvas. It is always recommended to use the most up-to-date versions and better connections. Canvas will still run with the minimum specifications, but you may experience slower loading times.
Because it's built using web standards, Canvas runs on Windows, Mac, Linux, iOS, Android, or any other device with a modern web browser. Chrome or Firefox are recommended, but not Internet Explorer.
The Computer Readiness Test will test your current browser for plugins and versions to help you navigate general websites. You may want to update your browser.
Canvas also has mobile apps!
Canvas also has mobile apps!
To access this course and others as a student, download the Canvas App for iOS or Android. Your students can also download this app to access their Canvas courses on their mobile devices.
You can also download the Canvas Teacher app for free on your iOS or Android device(s) to access your sandbox and other courses as a Teacher. This app allows you to grade student work and communicate with students on the go. Visit the Canvas Teach App Release Notes for information about using the Canvas app.
Recommended Free Software
Recommended Free Software
Student Canvas App: available on the App Store or Google Play. Type “San Mateo Community College District” when you search for your institution.
Adobe Reader: Some of the documents in this course will be available to you in PDF format. If you do not have Adobe Acrobat Reader software on your computer, you can download it by going to Adobe Reader.
Pronto: for informal communication, consider downloading the mobile app.
ChatGPT. https://chat.openai.com/
Report abuse