Journal

1/31: Updated my company website, added new pictures of the hats and sweaters. Updated my payment and billing information. Checked the Bluff Clothing instagram and facebook pages and observed the recent views. worked on my google website.

2/2: Went to the bank and deposited money required to make a transaction to renew my monthly domain service for my online clothing store. Took advantage of being in a busy commercial area and stuck Bluff Clothing Business cards in the car windshields as a form of advertisement and marketing. I made an assessment of last month's gross and net profits and reviewed my books where i keep my financial accounting of company sales. Contacted photographers willing to buy and capture photographs with my clothing in it to promote my business.

2/6: Added a contact section to my website along with a few other small things. Been emailing my manufacturer because my plus sized shipment is late and there was a complication with a particular sweatshirt design last week. Screen Printing is almost done and the order will be in next week, coming from new york city.

2/8: Spoke with manufacturer T-shirt wolf. Shipment is in the mail he provided me with a tracking number as well. Did a photoshoot with two of my hats for the instagram page. I need more photoshoot because I don't have enough quality pictures of the clothing being worn. Refolded all the clothing to get rid of dust and wrinkles. Almost running out of sweatshirts. Made a note that my t-shirts have not sold in a while i'm gonna have to find a way to promote them was thinking through a good photo ad to raise some attention.

2/10: Dropped Sweatshirt off to somebody who pre ordered a Xl over a month ago. Order took much longer than expected

2/15: Wrote down a list of promotional ideas the future. 10 percent of all hats for a limited time, 15 percent of all T-shirts. Will be applying these discounts for a week at some point in the upcoming months.

2/17:Spoke to a individual that contacted me on facebook interested in my fabrication methods. He stated he had connections that could provide a cheaper price in bulk for me.

2/21: Spent some time thinking of new ideas and logos for the upcoming spring clothing drop I plan to do. Wrote down a few of the ideas i had as well as design proposals.

2/23: Began designing my spring line that will consist of T-shirts, tank tops, koozies. Worked on graphic design and placement on clothing templates. Design decisions awaiting.

3/10:Provided a solid thesis with a more specific question. “What makes an idea go viral,” began researching this topic extensively.

3/14: Read “The Tipping Point” as a source for my research. Origin of the idea of making an idea go viral. Read about the law of the few which states certain trends and behaviors will be set by a few individuals who have this skills which they can influence others of their ideas and lifestyle.

3/16: switched all my financial book keeping to digital spreadsheets. Adding annotated sources, working on literature review.

3/20: Added additional information to my literature review, made sure I provided adequate information regarding the question I am proposing, what makes an idea or a product go viral.

3/22:Worked on my annotated sources a bit more adding research I did online.

3/24:Read the tipping point and took notes to provide research evidence. The chapter I am on talks about the way for a business or product to become successful it must gain publicity which happens by becoming viral. There are many factors that play into something becoming viral.

3/28: Made a sale in vineyard haven, read the tipping point. Added some information to my list of sources.

4/4: Worked on research paper

4/6: sold a white sweater in OB

4/24: designed more prototypes for summer tanks

4/26: took stock of inventory

4/28: refolded all my clothing

5/2: Worked on presentation for informal presentation

5/4: presented informal presentation in library

5/8 Worked on research paper

5/10 worked on research paper

5/12 consulted with my tailor about my clothing designs for the summer tank tops

5/16: worked on my presentation for senior project

5/18: worked on presentation and got everything ready for my appearance on friday

5/19: presented senior project in the LCR. provided background story, What I had learned from the experience and clarified questions with the audience.