Musubi-Te has been active since 2018 as a voluntary group and as a corporation since 2022. During this time, we have keenly felt the need to make more people aware of the realities we face. We are committed to compiling not only existing data and various survey results but also the realities from the field that we have encountered in our activities, related to poverty and educational issues both domestically and abroad. Our goal is to deliver this information to our supporters and all who view our efforts

Translating lived realities into actionable insights

Musubi-Te specializes in conducting on-the-ground research in both rural and urban regions of India—capturing the complex realities behind statistics. We deliver high-quality qualitative and quantitative data to power decision-making for corporations, academic institutions, governments, and NGOs. Below are selected case studies:

1. Smartphone Usage Mapping – Gaya, Bihar

Client: Leading Digital Services Firm

We surveyed rural communities to identify app usage trends, user behavior, and barriers to adoption.
The findings led to a localized pilot launch of the client’s platform in the region.
A follow-up ethnographic study—personally conducted by Musubi-Te founder Kotaro Fukuoka—offered granular behavioral insights, informing the client's regional go-to-market strategy and feature customization.

2. Socioeconomic Landscape Survey – Gaya & Greater Bangalore

Client: Social Impact Enterprise

We conducted a baseline survey focusing on employment, household income, spending patterns, family structure, and education levels.
The study filled critical data gaps often overlooked by government statistics.
Our final data intelligence report guided the client’s market prioritization and customer segmentation, helping optimize outreach and impact per dollar spent.

3. Commuting Behavior Analysis – Gurgaon (NCR)

Client: Academic Institution

We partnered with a university to assess daily mobility patterns, infrastructure pain points, and lifestyle expectations across income groups.
Services included:

• Target group segmentation consultation

• Methodology design

• Live field execution

Our team shadowed actual commuters, gathering GPS-tagged visual data and in-depth interviews, resulting in a policy-relevant UX insights report used for urban transport planning.

🔍 Additional Focus Areas:

We have also completed targeted research in the following domains:

• Women’s access to higher education in semi-urban India

• Menstrual hygiene product usage and market dynamics

• Education system gaps in rural Bihar
  
  

📩 Partner With Us
If you’re seeking authentic, context-rich field data to inform your strategy, CSR program, or academic research, Musubi-Te is your ideal partner.

📧 Reach out at info@musubite.org to explore:
✔ Commissioned Research
✔ Academic Collaboration
✔ Corporate & CSR Research Projects

Coming Soon