When we sell advertising on our government partner's websites, we charge advertisers on a CPM (cost per thousand impressions) basis. One impression occurs every time a page is visited. Therefore, the more impressions your site produces, the more advertisements your site will serve, and the more revenue your government agency will generate.
However, websites that produce a smaller number of impressions can generate revenue as well. One of the main factors that goes into pricing advertising on your site is the location of the advertising space. Advertising space that is visible by all visitors will be priced at a higher rate. Also, the number of advertisements your site serves per page will have an effect on revenue as well. A less trafficked site that has two advertisements per page has the potential to generate as much revenue as a twice as busy site which only displays one advertisement per page.