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Stigma is a complex social process of labeling, stereotyping, devaluing, and discrimination that occurs on multiple levels
Self-Stigma (intrapersonal)
occurs when an individual internalizes negative messages about people who use substances and apply them to themselves
can lead to low self-esteem and feelings of shame
can cause someone to hide their substance use or use alone
Stigmatizing others (social)
negative attitudes or behaviours toward people who use substances
negative labels and images in everyday conversation and in the media
talking about addiction like it is a choice
Discriminatory or exclusionary policies, laws, and systems (structural)
policies in health and social services that increase stigma, such as not providing service until substance use is better managed
when healthcare providers or first responders do not take people affected by substance use seriously
workplace policies that cause harm and unintentionally encourage people to hide their substance use
Stigma Can:
Stigma Can:
Lead an individual to avoid getting help because they are afraid of judgement
Cause an individual to hide their substance use or use substances alone
Affect an individuals ability to find housing and jobs
How to Address Stigma Surrounding Substance Use
How to Address Stigma Surrounding Substance Use
Change the Way you Speak about Substance Use
Change the Way you Speak about Substance Use
use first-person language, such as saying 'a person who uses substances' instead of 'drug user'
use neutral, medically accurate words when describing substance use
avoid slang such as "addict" and "junkie"
use language that shows care and concern rather than judgement
speak up when you hear somebody being treated or talked to in a disrespectful way
Help End Stigma
Help End Stigma
do not define any person by their substance use
be respectful, compassionate, and caring to those who use substances
educate your friends and family by passing on facts and challenge stereotypes
remember that addiction is a treatable medical condition, and is deserving care just like any other medical condition
be aware of your attitudes and behaviours because they may be influenced by stereotypes, and negative stories or images of those who use substances
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