Lucy Liu & Nate Shearer
Lucy Liu & Nate Shearer
Welcome to our visual identity system for the town of Canmore. The goal of this project is to create a brand that reflects and captures the essence of this neighbourhood.
Explore the brand we have created for Canmore. This includes:
primary logo
concept statement
motion graphic
sample mock-ups
Our style guide showcases the visual elements we created for this brand. This includes:
several versions of the logo
clear space rules
minimum size rules
accompanying typefaces
colour palette
icons & patterns
We developed a 6-page community newsletter for the brand, which also includes a map.
This showcases our overall design process and any iterations we made. It includes:
rationale chart
iterations & sketches
research