When you come across an unofficial source under the guise of an established informational news agency of some kind, this is what we call "Imposter Content". Essentially, imposter content involves made-up sources impersonating credible sources. Imposter content oftentimes takes the form of identity theft, where a website, or the individuals that post on said website, pose as credible sources under the actual names of already established information sources.

When browsing information provided by news networks, individuals, and just about any other form of news entity, be diligent in checking reliability of the content and authenticity of the authors. Imposter content can be seemingly official and right at first, but analysis of other similar sources can falsify information. Stopping imposter content is difficult, and so paying close attention to community support and posts by genuine news outlets (such as on Facebook, Twitter, or Instagram) allows for avoidance of current imposter news and information. This is important for making sure the information you've gathered is likely to be true and reliable (Young African Leaders Initiative, 2018).