Career Education / BUSI 89 / 489 Section 70286/ 73023 Creative Brand Management

Fall 2025 Course Syllabus

Course Information 

• Course Dates: 09/10/2025 - 12/10/2025

• Prerequisite/Advisory: Completion of or concurrent enrollment in ENGL C1000; beginning Algebra or equivalent 

• Transferable: CSU

• MPC GEO: Area 7.2 Career Exploration

• Credits: 3 Units

• Grading Methods: Letter Grade (LG) or Pass/No Pass (P/NP)

• Class Method of Delivery: Hybrid / In-person and Online

• Class Location and Time: BMC 18-204 Wednesdays 12:00pm - 1:20pm, other class time is asynchronous online

Course Description

Cultivate a creative personal brand, with a focus on aspects such as vision, culture, gender, sexuality, race, and identity. Explore brand concepts with a spotlight on personal brand management of renowned performing artists like Taylor Swift, Beyoncé, and Olivia Rodrigo. Effectively apply and integrate these principles into personal brand, product, service, business, or creative concept. Consider how to build a wildly attractive brand and dominate an industry.

Recommended Texts & Other Readings

• • Class slides, chapter summaries, chapter questions, announcements, and quizzes are available on our Canvas e-learning system.

Course Requirements

• Internet connection (DSL, LAN, or cable connection desirable)

• Access to Lobo Apps and Canvas

• Computer with a webcam

• On-Campus Computer: We have labs at all of our campuses that are open to students throughout the day and offer various software, printing capabilities, and access.

• Digital Equity Programs: Device lending (Chromebooks, calculators, and more) is run through our library. If you are an EOPS student, speak to your EOPS counselor, there may be additional support available to you.

Online Course Structure

This is a hybrid in-person and online course. All course activities and resources can be found through our course website on Canvas (through Lobo Apps). At designated times throughout the semester, we will participate in a blend of self-paced and group-paced activities using Canvas such as discussion forums, email, journaling, and project sharing. All of the learning activities will be completed in your own time so long as they are completed by the dates and times shown in the course schedule. 

There is an attendance policy that is enforced in the first 3 days of class through an introduction / welcome discussion post. Your first post must be made by the 3rd day of the class at midnight, that is how attendance is taken, you run the risk of being dropped in one of my online courses if you miss that assignment for attendance. This is detailed in the syllabus, welcome module, and through a course announcement partnered with a follow-up final reminder announcement on the 3rd day. Online courses require the same level of engagement as if we were showing up to class in-person, we just have to show up online on our own time within the bounds of the assignment due dates. I want you in my class! You have to decide if you want to be in the class :).  

Syllabus Disclaimer

I do my best to make sure the syllabus is up to date and ready for you at the start of the semester. Sometimes things happen (weather, pandemic, power outages, etc.). It is possible that the syllabus may need to change, due dates may need adjusted throughout the semester. I will always make a course announcement through canvas to notify you if a change is made, make the change on this syllabus and offer to answer any questions you may have.

Canvas Access & Technical Assistance

To reach our Canvas class website click Lobo Apps from the main MPC Website (www.mpc.edu). You will need access to the Internet and a supported Web browser. For 24/7 technical support click the Help link in the left column in Canvas.

Declaración de inclusión de la diversidad

Desarrollo y mantengo continuamente un ambiente de clase seguro donde todos los estudiantes son apreciados y apoyados. Mi objetivo es siempre asegurarme de que el aula sea un lugar de conciencia y aceptación; asegurando que todos los estudiantes sientan una sensación de seguridad y puedan aprender y prosperar.

Diversity & Inclusion Statement

Continuously developing and sustaining a safe classroom environment where all students are cherished and supported. My goal is to always ensure that the classroom is a place of awareness and acceptance; ensuring that all students feel a sense of security and can learn and thrive.

Advice From Students Who Have Taken The Course

• Coming soon! This is the first semester.

We are so excited you're here @