Area 7.2 Career Exploration: Upon successful completion of this area, students will have demonstrated an ability to accurately assess knowledge, skills, and abilities in relation to their career goals. The career component that must be evident in the description, outcomes, objectives, and content.
Upon satisfactory completion of the course, students will be able to:
Analyze personal brand behavior through a cultural and global lens with the focus of recommending future strategies in entrepreneurship.
Create and present a personal branding plan, drawing inspiration from the strategies discussed in the course and aligning it with career goals.
Analyze and critique the branding strategies of prominent celebrities like Taylor Swift, Beyoncé, and Olivia Rodrigo within the context of business and marketing.
Upon completion of this course, students have demonstrated the ability to:
Describe the fundamentals of personal branding.
Identify intersections of developing a personal brand.
Investigate cultural empathy and connect it to human and consumer behavior.
Build a personal brand through marketing and communication practices.
Identify opportunities to collaborate with others on a cultural and global context.
Create a strategy for your personal brand that highlights what makes you uniquely you highlighting your cultural and lived experiences.
You will meet the outcomes listed above through a combination of the following activities in this course:
Assignments
Class Participation
Essays
Exams/Tests
Homework