Embedded Files
Mote Seal
Mote Seal
The seal is Mote's original logo. It contains the iconic Mote shark surrounded by the words "Mote Marine Laboratory."
WHEN TO USE THE SEAL INSTEAD OF THE STACKED OR HORIZONTAL LOGO:
WHEN TO USE THE SEAL INSTEAD OF THE STACKED OR HORIZONTAL LOGO:
When referring to the organization as a whole
When referring to the Lab or its operations
When listed along with other organization/partner logos
When space is limited (but no smaller than a U.S. quarter)
When the logo is used decoratively
FUN FACT:
FUN FACT:
The shark species in Mote's logo is a white shark (commonly referred to as a "great white shark").
Mote Logo Seal Overview & Download Links
Mote Logo Seal Overview & Download Links
Below are the download links and basic guidelines for each specific Mote seal variations.
Please review the detailed usage guidelines at the bottom of this page before downloading.
Do not to tilt, stretch, compress or otherwise distort any of the Mote logos.
WHITE "KNOCKOUT" VERSION
WHITE "KNOCKOUT" VERSION
Use this white version on dark backgrounds.
LOOKING FOR A DIFFERENT FILE TYPE?
LOOKING FOR A DIFFERENT FILE TYPE?
If you need a special version of a Mote logo, please contact Mote's Manager of Visual Engagement:
Alexis Crabtree • 941-388-4441 ext. 435 • acrabtree@mote.org
Special Guidelines for the Mote Seal
Special Guidelines for the Mote Seal
Countershading: A Common Mistake
Countershading: A Common Mistake
In Mote's single-color logo seals, the bottom half of the shark should always be lighter than the top half of the shark, in order to mimic the countershading of real sharks.
COMMON MISTAKE #1: REVERSING THE WHITE LOGO
COMMON MISTAKE #1: REVERSING THE WHITE LOGO
CORRECT USAGE
CORRECT USAGE
When using the white "knockout" logo seal, the bottom of the shark is always white, and the top of the shark is the same color as the background.
Correct use of white logo seal
INCORRECT USAGE
INCORRECT USAGE
Converting the white logo to black (or other dark color)
When the white logo is converted to a dark color, the bottom of the shark becomes darker than the top of the shark, which is inaccurate and therefore incorrect.
COMMON MISTAKE #2: REVERSING THE BLACK LOGO
COMMON MISTAKE #2: REVERSING THE BLACK LOGO
CORRECT USAGE
CORRECT USAGE
When using the dark logo seal, the top of the shark is always the same color as the rest of the logo, and the bottom of the shark is the same color as the background.
Correct use of black logo seal
INCORRECT USAGE
INCORRECT USAGE
Converting the dark logo to white (or other light color)
When the dark logo is converted to a light color, the top of the shark becomes lighter than the bottom of the shark, which is inaccurate and therefore incorrect.
Then vs. Now
Then vs. Now
Mote's logo seal was refreshed in 2014. If you have an older version of our logo on file, please replace it with the newer versions linked above.
ORIGINAL LOGO SEAL >
ORIGINAL LOGO SEAL >
Curved shark, darker center, disconnected white lines at the shark's head and caudal fin (tail)
This version has been retired and should be replaced with the new seal when encountered.
< REFRESHED LOGO SEAL
< REFRESHED LOGO SEAL
Straight shark, lighter center, uniform white lines outlining all parts of the logo
This is the correct version of the Mote seal and should be used moving forward.
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