Mote Fonts

The following are Mote's preferred brand fonts.

Mote has purchased licenses to use these fonts and can only share the specific font files on a case-by-case basis. If you wish to inquire about the possibility of getting access to these font files, please contact Mote's Manager of Visual Engagement, Alexis Crabtree.

All of these fonts are available via Adobe Fonts, which is included free with all paid Adobe Creative Cloud plans. If you do not have an Adobe Creative Cloud plan, you can purchase individual fonts from other sources like MyFonts.com and Fonts.com. We have provided both Adobe Fonts and MyFonts.com links for each font below.

Scroll to the bottom of this page for hierarchy recommendations and usage examples.

Primary Fonts

Tablet Gothic SemiCondensed

Mote's primary typeface, versatile enough for most uses

In cases where Tablet Gothic SemiCondensed is not available, we recommend using the following fonts:

Helvetica (first choice)

Helvetica Neue (second choice)

Tahoma (last resort)

If trying to replicate Tablet Gothic SemiCondensed Bold or Semibold specifically, try Oswald.

Activate Tablet Gothic SemiCondensed through Adobe Creative Cloud

Purchase from MyFonts.com

More Pro

Best for longer-form text and more sophisticated situations

In cases where More Pro is not available, we recommend using the following fonts:

Georgia (first choice)

Times New Roman (last resort)

Activate More Pro through Adobe Creative Cloud

Purchase from MyFonts.com

Secondary Fonts

Futura

Recommended for headlines and other decorative text; preferred stylized treatment for the mote.org website

Futura is a widely available font. However, in cases where Futura Extra Bold is not available, we recommend using the following fonts:

Arial Black (first choice)

Impact (last resort)

Activate Futura through Adobe Creative Cloud

Purchase from MyFonts.com

Futura Condensed

Another decorative option, also good for supplemental text like labels, infographics, etc.

In cases where Futura Condensed Bold or Extra Bold is not available, we recommend using the following fonts:

Oswald (first choice)

Impact (last resort)

Activate Futura Condensed through Adobe Creative Cloud

Purchase from MyFonts.com

Tablet Gothic

Alternative option for body text (print or digital)

In cases where Tablet Gothic is not available, we recommend using the following fonts:

Helvetica (first choice)

Helvetica Neue (second choice)

Tahoma (last resort)

Activate Tablet Gothic through Adobe Creative Cloud

Purchase from MyFonts.com

Application Recommendations

While we do not maintain strict hierarchy requirements for these fonts, here are some recommendations based on our typical typography choices:

EXAMPLE 1

In this example, we used our serif font More Pro for the sub head and main content to give this design a more formal feel. We prefer to use More Pro for topics related to our science or philanthropic support.

EXAMPLE 2

In this example, we used our sans serif font Tablet Gothic SemiCondensed Bold and Tablet Gothic Regular to make this design feel more approachable and friendly. Tablet Gothic is our preferred font for communicating with our members and the general public about our Aquarium, events and education programs.