The Process

So, how did we change our district branding?

... Take a look at our process below:

• Define Objectives and Goals

  • Separate the school and athletic logos.

  • Keep new logos as similar as possible with previous logo. 

  • Maintain a permanent and legal solution for branding. 

  • Involve many stakeholders. 

  • Implement an easy to use and competent branding guide. 

• Conduct a Brand Audit

  • Evaluate the extent of our current brand and logo and identify all areas necessary to change.  

• Research and Understand Your Audience and other Area School Brands

  • Identify our target audiences and understand their preferences, expectations, and perceptions. Morris Area’s new logos should resonate with our stakeholders. 

• Collect Feedback

  • Through google forms, board discussions, listening sessions and email threads our committee gathered feedback from stakeholders, employees, and our students. This was done through surveys, focus groups, and discussions.  

• Brainstorm and Conceptualize

  • Our team took feedback seriously and designed multiple concepts. These concepts aligned with our brand identity and objectives.

• Refine and Iterate

  • Reviewed the initial concepts and provide constructive feedback to refine the design. Iterative refinement is a crucial part of the process to arrive at the best possible logo for Morris Area.  

• Finalize and Implement with the Rollout

  • Received final approval, and as a team finalized the logo and branding guide to prepare all the necessary files and information for various applications.

  • Implement the new logo across all touchpoints consistently, including marketing materials, signage, digital platforms, and any other relevant mediums.

  • Clearly communicate the reasons for the rebranding to internal and external stakeholders. This helps manage expectations and ensures a smooth transition.  Press release is scheduled to go out. 

Future Steps

• Monitor and Evaluate:

  • Keep a close eye on how the new logo is received. Monitor customer reactions, gather feedback, and be prepared to make adjustments if necessary.

• Update Brand Guidelines:

  • Document the new brand guidelines that include the proper usage of the logo, color codes, typography, and other design elements. Share this with your team and external partners.

Remember, rebranding is not just about changing a logo; it's about aligning our visual identity with your brand's values and goals. Taking the time to go through these steps thoughtfully can lead to a successful and well-received rebranding effort.