The website is the key point in any creative professional’s repertoire. Consider it another version of your resume, or as an online business card. This version is the most likely to be seen by any and all potential employers and creative peers. In today’s time, it is simply not enough to be present on social media. Having a website creates a higher level of professionalism, when created in junction with said social media, where not only is contact information listed, but an updated look at your portfolio may be showcased.
Don't put all of your school work on your website. Instead of showing what you've done in the past, your website should only include the work that you'd like to do in the future, and only show your best work. It's okay to focus and curate your work for the jobs and opportunities you want to do next!
Your portfolio website should include:
6-12 images of your best / most relevant work on the main page
Bio and/or Artist's Statement
Contact information
Resume
A very short vetted list of website platforms:
SquareSpace
Wordpress
Wix
Some portfolio hubs:
Behance
ArtStation
Did you know your LinkedIn profile is the first thing that pops up when people search for your name online? Before your portfolio pops up, before your Instagram, your LinkedIn is your first impression.
Because of this, it's important that you have your portfolio, contact info, and major employment experiences list on your LinkedIn profile!
Montserrat LinkedIn Workshop with Yueling
LinkedIn Checklist for Profile Creation
Instagram is still one of the best places to connect with audiences who want to buy your work. If you're looking for Instagram as a business resources, there are a ton. I've enjoyed Carla Biesinger's free Masterclass, which helps you set up a professional Instagram profile: https://www.carlabiesinger.com/
Instagram might have some unethical AI policies, but even having your work on a portfolio website exposes you to AI...so, honestly, nowhere is completely safe. 😭 It's totally fine to boycott Instagram for moral reasons, but just know that you'll need to find alternative spaces to get your art out into the world.