Montivo aims to be  a bridge between European food culture and Asian customers

Montivo is your local partner in Asia for entering and expanding your business in this region. Thanks to our 20 years experience and strong connections we aim to be the bridge between European manufacturers (cooperatives, brewers, family businesses) and local importers, wholesalers and retailers. We are a team of passionate professionals with a strong background and expertise who aim to build long-term partnerships with our clients and partners.

Our range of products


Cakes and sweets

Gourmet food

Wine, beer and cider

We are working with industry leaders in each category. 

Please contact us if you wish to know more about our portfolio.

Our reason to be

Motivo means 'reason to be' in Italian.  We added "N" as in the English word mountain or French montagne to remind mountainous regions of France, Italy and Spain, birthplace and terroir of numerous gourmet products. The "M" logo is a reminder of the gate marking the entrance of vineyards and other agricultural farmlands

Montivo's 'reason to be' is to establish strong and sustainable distribution routes to Asia for our producing partners and bring a wide selection of original products to our clients in Asia.


1989 - French retailing giant Auchan opens a subsidiary in Tokyo (Auchan Japan K.K.)  and start exporting wine and spirits to Japan.

2005 - Plaisir Selection, a Franco-German company founded in the 1980's by French Chef Gaston Lenotre, takes over Auchan Japan K.K. Distribution activities then expand to China, Taiwan, and South Korea. Development of several lineups of gourmet foods products.

2016 - Vinadeis (largest French wine cooperative), takes over Plaisir Selection activities. Vinadeis Distribution S.A.S. is established in France and the Tokyo office renamed Vinadeis Japan K.K.

2017 - InVivo  (largest French cooperative union), takes a majority stake in Vinadeis Distribution and Vinadeis Japan. 

2019 (July) - Following a business transfer contract with InVivo, Guillaume Rassat takes over the Food and Beverage activities of Vinadeis Distribution and establish Montivo.

2021 - to be continued..

Our mission

Our values


Company details

Locations : Hong Kong and Tokyo.  Main distribution markets : Japan, South Korea, Taiwan.

Main activity : trading, marketing and sales agency for carefully selected products in the Food & Beverage industry.

Incorporated in July 2019 after acquisistion of a business started in the 90s. 

Official name  : Montivo Limited.  Representative Director : Guillaume Rassat

Our Tokyo location  :

Impact Hub 2F, Meguro 2-11-3, Meguro-ku, Tokyo 153-0063

Access : 10 mins walk from Meguro station.

Our Headquarters in Hong-Kong : 

17/F Glenealy Tower, No.1 Glenealy, Central, Hong Kong