The Hoa Mai

PhD Candidate at Monash University

I am a third-year PhD candidate at Monash Business School - Department of Marketing. My research utilizes econometric models to improve practitioners' marketing decisions as well as society's wellness.

Curriculum Vitae (pdf)

Contact information:

Email: The.Mai@monash.edu

Research Interests:

Quantitative Marketing

New Product entry

Competition

Retailing

Health & Sustainability

Supervisors:

Associate Professor Satheesh Seenivasan
(Primary Supervisor)

Dr. David Lie (Associate Supervisor)

Working papers:

"Ideologies speak behavior: The role of consumers' ideologies in determining their sustainable consumption behaviors" with Satheesh Seenivasan and Fatima Madani.

Honours and Awards:

University Medal for Undergraduate Academic Excellence (2022)

Monash Business School Dean's Excellence Award (2023-2026)

Monash Graduate Scholarship (MGS) (2023-2026)

Monash International Tuition Scholarship (MITS) (2023-2026)

Disclaimer: This is a personal webpage. The ideas and information expressed on it have not been approved or authorised by Monash University either explicitly or by implication. In no event shall Monash University be liable for any damages whatsoever resulting from any action arising in connection with the use of this information or its publication, including any action for infringement of copyright or defamation. We acknowledge and pay respects to the Elders and Traditional Owners of the land.

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