Sri Vishnu Srinivasa Raja
PhD Candidate at Monash Business School
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I'm a PhD candidate in the Department of Marketing. My research examines how consumers respond to the implementation of artificial intelligence, including its use in posthumous contexts where AI recreates or extends the presence of people who are no longer alive.
Research Interests:
Consumer Behaviour
Artificial Intelligence
Service Personalization
Consumer Technology
Posthumous Marketing
Supervisors:
(Main Supervisor) Associate Professor Yimin Cheng
(Associate Supervisor) Associate Professor Davide Orazi
Publications:
Publications:
Sri Vishnu Srinivasa Raja, Davide C. Orazi, Yimin Cheng, and Alex Belli (2026), “A Meta-Analysis of the Effects of AI Agent Implementation on Customer-level Outcomes”, Journal of Business Research (ABDC A) https://doi.org/10.1016/j.jbusres.2026.116172
Sri Vishnu Srinivasa Raja, Yimin Cheng, and Tracey Danaher (2026), “Call Me by My Name: The Effect of Addressing Customers by Their Names and the Underlying Mechanisms”, Journal of Retailing (ABDC A*/ AJG 4) https://doi.org/10.1016/j.jretai.2026.03.008
Research Under Review:
Research Under Review:
"REMOVED TITLE FOR BLIND REVIEW" with Assoc Prof. Yimin Cheng, Assoc Prof. Davide C. Orazi, and Prof. Anirban Mukhopadhyay (revising for 2nd round review at International Journal of Research in Marketing)
Honours and Awards:
Honours and Awards:
Maxwell King PhD Scholarship (2023 - 2026)
The most prestigious university-wide award granted annually to only one recipient in the Humanities and Social Sciences discipline.
Donald Cochrane Graduate Research Scholarship (2023 - 2024)
A prestigious Monash Business School award granted annually to the top three ranked PhD candidates
University Medal for Undergraduate Academic Excellence (2023)
Monash University’s highest undergraduate honor, awarded annually to the top graduating student(s) in each faculty for outstanding academic achievement.
Monash University Dean's Honour List (2022-2023)
Placed in the top 2% of Monash Business School graduates based on weighted average mark
Other Activities:
Other Activities:
Visiting PhD student (September 2025 - December 2025)
Bayes Business School - City St George's, University of London
Academic Support Work (November 2025 - December 2025)
The Lab Insight & Strategy
Upcoming Student Fellow (June 2026)
American Marketing Association (AMA)-Sheth Foundation Doctoral Consortium
Disclaimer: This is a personal webpage. The ideas and information expressed on it have not been approved or authorised by Monash University either explicitly or by implication. In no event shall Monash University be liable for any damages whatsoever resulting from any action arising in connection with the use of this information or its publication, including any action for infringement of copyright or defamation.
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