Sri Vishnu Srinivasa Raja
PhD Candidate at Monash Business School
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I'm a PhD candidate in the Department of Marketing.
Fun fact about me: I know how to fly planes
Here's an AI joke:
Why did the AI go to therapy?
It had too many deep neural issues!
Research Interests:
Consumer Behaviour
Artificial Intelligence
Service Personalization
Consumer Technology
Supervisors:
(Main Supervisor) Associate Professor Yimin Cheng
(Associate Supervisor) Associate Professor Davide Orazi
Research in Progress:
Research in Progress:
"CALL ME BY MY NAME: The Effects of Addressing Customers and Service Employees by their Name and the Underlying Mechanisms" with Assoc Prof. Yimin Cheng and Prof. Tracey Danaher (paper submitted to an A* Marketing Journal)
"A Meta-Analysis of Customer Reactions to AI Agent Implementation" with Assoc Prof. Davide C. Orazi, Assoc Prof. Yimin Cheng, Dr. Alex Belli (University of Melbourne), and Prof. Dhruv Gerwal (Babson College) (paper submitted to an A* Marketing/ FT50 ranked Journal)
Honours and Awards:
Honours and Awards:
University Medal for Undergraduate Academic Excellence (2023)
Maxwell King PhD Scholarship (2023 - 2026)
Donald Cochrane Graduate Research Scholarship (2023 - 2026)
Monash University Dean's Honour List (2022-2023)
Disclaimer: This is a personal webpage. The ideas and information expressed on it have not been approved or authorised by Monash University either explicitly or by implication. In no event shall Monash University be liable for any damages whatsoever resulting from any action arising in connection with the use of this information or its publication, including any action for infringement of copyright or defamation.
We acknowledge and pay respects to the Elders and Traditional Owners of the land.
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