I am a doctoral candidate in the marketing at the Monash Business School, Monash University

My doctoral thesis is titled 

Same Boat, Different Storms: Effect of Digital Marketing Emphasis on Franchisor and Franchisee Performance

I am particularly interested in addressing marketing strategy issues using machine learning approaches. I have strong expertise in working with unstructured data, especially firms' annual reports.

Prior to joining Monash Business School, I worked as a Marketing Science Analyst at NielsenIQ, where I primarily conducted quantitative analyses related to pricing, assortment, distribution, promotion, and overall advertising effectiveness for a diverse group of clients.

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